Chapter 127 – Hunger Marketing

Lei Jun had long understood something most others missed:

What you can't have is always what you want the most.

Before making phones, he ran an internet company—

And he brought internet-era sales psychology with him.

Now, Xiaomi wasn't just selling products.

It was a selling desire.

Satisfied with the first sales wave, Lei Jun gave Lin Wen a crisp order:

"Schedule the next sale for the 10th.

Put 500,000 Mi 4 units and 200,000 Mi Pads online!"

Meanwhile, at Huawei Honor headquarters, Zhao Liangyun sat in deep gloom.

Xiaomi's Mi 4 and Mi Pad had hijacked Weibo's trending charts within hours.

The upcoming second sale was a direct, public challenge to Honor 3X.

Zhao stared bitterly at Xiaomi's announcement.

"This Xiaomi Corporation..."

His Honor 3X had similar specs—

15MP front camera, 12MP rear, 3000mAh battery—

But no performance advantage left.

It was now a head-to-head clash—and one Huawei couldn't easily win.

Looking at his assistant, Zhao Liangyun asked desperately:

"Got any ideas?"

The assistant thought, eyes narrowing. Then suddenly brightened.

He pulled up a clip from Xiaomi's launch event—

Specifically, Lei Jun's demo compares the Qinglong 810 and the Snapdragon 810.

"Here's the angle:

The Qinglong 810 prioritizes CPU speed.

Its GPU isn't as strong—meaning Mi 4's camera can't fully perform!"

"We attack their photography!

Spread the word that Xiaomi's 15MP camera is a paper tiger!"

Huawei's counterattack has been launched.

Weibo quickly flooded with trending hashtags:

#Honor3XBeatsMi4InPhotography

#Mi4FakeCameraExposed

While Xiaomi leaned on price-performance hype,

Honor hit back by attacking photo quality, one of the few emotional levers left.

The tech war grew increasingly brutal, fought not just with specs—

But with public opinion.

Meanwhile, amidst the raging battle, a new player entered the scene:

Penguin Company.

Massive ad campaigns popped up online:

"Play PC games on your phone—coming soon!"

"Penguin's latest mobile game launches on the 10th!"

"Internal test quota now open!"

Penguin's buzz centered around an exclusive new mobile game.

But there was a catch:

Players needed to have spent money on Penguin services.

Devices had to score over 60,000 points on benchmarks to qualify.

Naturally, most users felt excluded, and Weibo exploded in criticism.

"Just another cash grab!"

"Garbage game, I'm not playing!"

Penguin's PR team scrambled to defend:

"The game is high-spec and needs powerful devices."

But many didn't buy it, and negative comments spread.

Ironically, the controversy only amplified Penguin's game.

By 8:00 PM that night, when Penguin revealed their game,

Everyone watching was stunned:

It was QQ Speed Mobile.

A near-perfect mobile adaptation of the classic PC racing game.

Gameplay was fluid. Graphics stunning.

Many areas looked identical to the original.

Instead of alienating users, Penguin had delivered a genuine shocker—

Sending ripples across the mobile industry.