Chapter Twenty-Two – From Local to Legendary

Brooklyn was his.

Now, the world was watching.

After the Legacy drop shook the game, Darius started getting DMs, emails, and encrypted Signal messages from places he'd only dreamed of sending his product to.

🌱 The Invitations

Two days after the final Legacy jar sold, Maya burst into the office with her laptop open.

"Read this," she said.

Darius looked down.

Subject: "From the Bay to BK – Let's Talk Culture"Sender: Legacy Circle (Humboldt, California)

It wasn't just a grow op—it was one of the most respected heritage collectives in California, run by second-gen farmers who'd grown weed through Prohibition, raids, fires, and gentrification.

"We've been watching. You didn't just build a brand—you built a statement. Let's collaborate. Culture meets culture. Cali-grown soil with Brooklyn soul."

There were more:

A boutique farm in British Columbia offering to share rare genetics

A Barcelona social club inviting him to guest speak and sample strains

A Tokyo-based design agency wanting to create a From the Dirt x Japan art capsule

Darius lit a blunt, leaned back in the office chair, and looked at Maya.

"We really global now."

💸 The Numbers

Before they could move forward, they had to count what they built.

Maya opened the books.

They sat together, surrounded by jars, clipboards, and leftover merch from the Heat Check drop.

Quarterly Revenue (Q3):

Product Sales (in-store & limited online): $128,000

Merch & Collabs: $46,500

Workshops / Consultations: $6,700

Pop-up / Event Contracts: $11,200Total Gross: $192,400

After taxes, payroll, security, rent, and reinvestment…Profit: ~$58,000

"We not rich yet," Maya said. "But we're liquid, sustainable, and in control."

"That's real power," Darius said. "Not loud… but solid."

🎁 The Taste Maker Drop – The Rainbow 50

To keep things fresh, exclusive, and connected to the real heads, Darius planned something different:

A global gift drop.

He picked a strain that had buzz but had gone corporate over time—and decided to bring it back to the streets.

Strain: Zkittlez – OG lineage, fruity and loud

Grown by From the Dirt, curated by Darius himself

Only 50 jars, 3.5g each

Hand-numbered

Wax-sealed lids

Card inside each jar:"This is not for sale. It's a reminder. Respect the plant. Respect the roots."

🌍 Who Got It?

Each jar was shipped out to five of the world's most influential and respected weed content creators, with no ask, no pitch—just truth.

DopeAsYola (California) – "Real recognizes real. This some of the best tasting Z I've had in years."

DrewIsSharing (England) – "From the Dirt got Florida in a chokehold. Packaging A1, taste is straight top-shelf."

Eric Khan (Vegas) – "Bro. The terps on this? Unbelievable. Smooth, colorful, and punchy."

Goblin (Chicago) – "I cracked the jar and almost forgot I was filming. Loud don't even cover it."

Josh from RAW – "RAW loves the streets. This drop? It's cultural currency."

Within a week, clips of the unboxing went viral.Weedtok lit up. Reddit flooded. YouTube reaction vids racked hundreds of thousands of views.

Zkittlez from From the Dirt became a cult sensation without ever being listed for sale.

🧠 The Aftermath

Maya closed her laptop after watching one last unboxing vid.

"You realize… we just took over without moving a single gram?"

"I told you," Darius said. "We not just dealers. We're storytellers. And the real ones always crave the truth."