Section 17: Three Beautiful Women Overcome Zhuge Liang

Before the Spring Festival, Lin Fei's advertisement began to be popular.

After one week of broadcasting, Jiangnan Tobacco paid Sofres to conduct a sampling survey. The survey results showed that the vast majority of viewers were satisfied with this advertisement, believing that it was both informative and visually impactful, with a certain degree of storytelling, and the advertising language was extremely rich. Ouyang Tong also specifically called Lin Fei's parents, who had already seen the sample before and thought that this advertisement greatly exceeded their expectations. Ouyang Tong contacted Lin Fei himself again. This is Lin Fei's first advertisement. Previously, he was very worried and thought the advertisement was a bit nonsensical. After watching the sample video, he, his coach, and the leaders of the General Administration of Sport had only four words of evaluation: unexpected surprise. Lin Fei also told him that in the future, unless specified by the merchant, all his advertisements will be directed to Boyi Company.

Lei Lei put the advertisement on the company's website, as well as on some famous BBSs, and left the link to the company's website. Bi Jing, before Lin Fei wanted to do this advertisement, there were widespread discussions online. Now that the advertisement has been released, it has attracted a lot of attention from netizens. Some enthusiastic netizens have uploaded videos to their own blogs, while others have posted online to discuss. The vast majority of people said they did not expect that the advertisement could be both informative and aesthetically pleasing. Some netizens even said they did not expect that it was actually a cigarette advertisement.

The heated discussion among netizens has benefited the website of Boyi Company, resulting in a sharp increase in click through rates.

Next, Ouyang Tong went through a rather difficult period of time. The company's affairs were sorted out, and Qing Xiaotong returned to Wang Yudan's side. Lei Lei doesn't have much to do in the company, so Ouyang Tong gave her a spring holiday in advance. At this time, Lei Lei only had one job, which was to maintain the company's website and promote Lin Fei's advertisements. Ouyang Tong allowed her to do these things at home. Ouyang Tong and Xun Wanfang's vacation time is slightly later because there are still some final gifts that have not been sent out. Until the last day before the Spring Festival, when all the work was done, Ouyang Tong drove back home.

The TV station has distributed a lot of New Year materials, and every one has included Ouyang Tong. Ouyang Tong did not go to collect it himself, but the TV station sent someone to deliver it to his home. He sat in the car and waited for several hours until he returned home. He couldn't refuse in person, so he had to accept it. Some perishable foods were stuffed into the fridge, while others were haphazardly piled up at home. Ouyang Tong is a person with ringworm and is particularly particular about his living environment. His home is messy, which makes him feel annoyed. But due to being too busy before the holiday, I don't have time to clean up. I need to clean up well and at least keep it tidy and beautiful for the New Year.

Just as I started doing this, the doorbell rang. He doesn't like others coming to his door, except for people from the TV station. His social friends know very little about his family. He didn't want to open the door, but he was holding it tightly and couldn't escape, so he opened the door. There are two people standing outside the door, the one in front is Yang Dayuan, followed by Wu Yanhua.

Ouyang Tong never wanted to see this person again. When he saw him, he felt annoyed and his face changed, saying, 'I don't know you guys.'. After that, we need to close the door. Yang Dayuan was obviously prepared, reached out to hold the door and said sincerely, 'Brother, I was wrong. I'm here to apologize to you.'. Ouyang Tong said, it's not a bad mistake, it has nothing to do with me anymore, everything is over. I don't need to apologize, nor do I accept apologies. You guys can go. Yang Dayuan slammed down and knelt down. Obviously, not only Ouyang Tong was surprised by his action, but even his wife was extremely surprised. Originally, she had a smile on her face, but in that moment, the smile froze and mixed with surprise, becoming a very strange expression. Ouyang Tong was stunned for a moment before giving Yang Dayuan a chance to perform. He began to cry bitterly, and tearfully talked about the friendship between the two when they were wearing open pants.

Ouyang Tong felt annoyed and suddenly closed the door. Even so, Yang Dayuan was still crying outside the door. Ouyang Tong simply entered the room and closed the door, but still couldn't completely isolate Yang Dayuan's voice outside the door. He had to turn on the sound system and choose a strong percussion piece, causing the bass drum to shake and make the entire building seem to be trembling.

Originally, Ouyang Tong's mood was neither good nor bad, but after Yang Dayuan's disturbance, his mood was completely ruined.

Of all the days, Ouyang Tong fears the Spring Festival the most. His parents, brothers and sisters all want him to go back for the Spring Festival, but what he fears most is going home for the Spring Festival. Previously, he was at the deputy department level, half a level lower than the county party secretary and county magistrate, and on par with the deputy county magistrate. But he is a provincial management cadre with close relationships with provincial and municipal leaders. He can help the county run money from the province, or talk to provincial and municipal leaders about someone's promotion. Therefore, once he returns, the leaders of the county, both big and small, including the county party secretary and county mayor, will surely come to pay their respects to him. This year, he has been promoted to the position of deputy director, and the situation is even more different. If he goes back at this time, it can be considered as returning home in glory. If he doesn't go home, although some people send gifts to his home, after all, they are much less. As long as he goes back, his family will probably have to take out a whole house to pile up various gifts. He couldn't take away these gifts at all, so he naturally gave them to his family, who naturally liked them. However, what he fears the most is precisely these social engagements. If someone gives you ten thousand, what they want to take from you will definitely be more than one hundred thousand million. Apart from these people coming and going, which left him struggling to cope, there was also one thing that annoyed him. He doesn't have a good tolerance for alcohol and doesn't like playing cards, but as soon as he gets home, he can't help but immerse himself in alcohol, almost getting drunk every day. Even if he gets drunk, he can't live comfortably and has to play cards and entertain the officials in his hometown. For general bureau chiefs and the like, that's okay. Do you have to accompany someone who is a deputy county magistrate or deputy secretary? Spending one day alone is not enough to accompany the Deputy County Mayor and Deputy Secretary during the entire Spring Festival holiday. There is another one who doesn't want to go home, which is not wanting to be forced into marriage by their family. Every time he goes back, his family sets up for a while and brings in many women for him to interview. He always feels that all eligible women in the entire county town have been registered by their families. Not going home, spending the Spring Festival alone in Yongzhou, is equally uncomfortable. On holidays and family reunions, everyone catches the right person, but he is alone and appears even more lonely. I thought Wang Yudan might be in Yongzhou and could celebrate the Spring Festival with her, but when I called her, she said she was in Shenzhen. Her son returned from the United States and she hurried to reunite. Since we can't find Wang Yudan, let's go find Qiu Ping. She is also a single woman who is also upset during the Spring Festival. I called Qiu Ping and found that she was even more carefree, swimming in Hailong Bay in Sanya. Ouyang Tong estimated that she didn't go alone, maybe with some man, so she left quietly. It is completely normal for a woman who has been divorced for many years to have several fixed or non fixed male partners around her.

Ouyang Tong naturally thought of Wen Yufang. She is a college student, and he didn't expect her to be in Yongzhou at all. However, there was no way to relieve the emptiness, so he tried to call her. Sure enough Wen Yufang has already gone on vacation and is currently at home, busy meeting her classmates. She has completely forgotten about him and hasn't received any text messages for a long time. Wen Yufang's home is in Huyuan City, and her parents seem to be city officials. Ouyang Tong joked with her, 'Shall I go to your house for the Chinese New Year?'? She said, okay. I told my parents that you are my teacher and are traveling to Shanghai.

Ouyang Tongcai didn't want to be this teacher, so he simply turned off his phone and stayed at home all day without going out. There is enough food in the refrigerator, but all of it requires his hands. He was too lazy to cook, so he bought a box of instant noodles and soaked them in noodles to eat when he was hungry. During this time, he actually did something by collecting many classic advertisements and writing reviews for each one, listing their pros and cons for comparative analysis. Gradually, Ouyang Tong found this matter interesting. After all, in the past, I only watched advertisements and relied on intuition to say that one advertisement was good and another was bad Ouyang Tong did not carefully evaluate the concept, structure, lighting, positioning, and other aspects of an advertisement from a professional perspective. After careful research, he had a completely different view.

What he didn't expect was that on the first day of work after the Spring Festival, there were constant happy events.

While driving on the road, I received a call from Xu Wenzhao and immediately said, Boss, HAPPYNEwYEAR. Ouyang Jiang noticed the change in her address. She called herself the boss, does that mean she has accepted the job at Boyi Company? Sure enough, after further conversation, Xu Wenzhao told him that she had decided to start a business with him. She has been working in her current department for seven or eight years since leaving the school gate, and has never thought of any changes. But this Spring Festival, she realized that she had already grown tired of following the rules and being calm like water. She wanted to give herself a new environment and some new challenges. Ouyang Jiang said, that's really great. Come to the company quickly, and we'll have a New Year's Eve dinner for lunch. Xu Wenzhao said that she has already arrived at the company.

Ouyang Tong was the last one to arrive at the company. He walked around the screen wall and just appeared at the office door when three employees spoke loudly and unclearly, BOSS , HAPPY NEW YEAR. Xun Wanfang added another sentence, 'Congratulations on getting rich, bring the profits.'. Ouyang Tong quickly said, 'Okay, okay, everyone will get rich.'. As he spoke, he took out three red envelopes from his bag and each person gave one. Ouyang Tong said that the quantity is a bit low, one hundred yuan per person. It's not that I can't come up with more, but I think this number is good. At present, there are only four people in the company, all of whom are entrepreneurs. I hope everyone can unite as one, build the company, grow with the company, and also make a fortune with the company. So the meaning of sending one hundred yuan is twofold: firstly, I hope everyone can concentrate wholeheartedly; secondly, I hope everyone can make a fortune with one capital; thirdly, we can unite as one; fourthly, we can have two lives, two lives, three lives, and three lives. Firstly, it is the starting point, the beginning. Today is the first day of the new year at work, and the company doesn't have much for everyone to do. I think it's better to go to the coffee shop across from us for a cup of coffee, while also talking about our work and ourselves. Have a New Year's Eve dinner at noon, and if you have nothing to do in the afternoon, you can go home. After all, we are facing the boss and have only known each other for over a month. Sitting in a single room at the coffee shop, the three ladies appear somewhat restrained. Ouyang Tong said, can you please not look like Yang Bailao seeing Huang Shiren? If I were a tree, you would be the three flowers blooming on it. I think we can't always have three flowers on one tree trunk. We also need some green leaves so that the crown can cover the sun like a canopy.

Xun Wanfang said, 'Boss, you look like a poet.'. Ouyang Tong said, 'Not bad. When we run a company, it must be like writing poetry, full of warmth and romance.'. Xu Wenzhao said, how can a company survive in the fierce market competition with warmth and romance? Ouyang Tong said that no matter how intense, warm, and romantic it is, it must be well preserved in some corner of our hearts. Let me tell you a story. It happened during World War II when the Allies captured Berlin. At that time, a war correspondent from the Allies followed his troops into a house in Berlin. Because of the powerful firepower of the Allies, all Germans live in the basement, and this family also lives in the basement. The reporter was shocked when he walked into the basement. He saw that the house was very dilapidated, extremely poor, and could be said to be penniless. Not to mention valuable items, even ordinary daily necessities were incomplete, and he couldn't even find bread. However, he saw a rose in this home, a brilliant rose that looked extremely discordant in such a dilapidated house. Why did this rose shock the journalist? Because he saw a power, a warm and romantic power. He could imagine a family living in this basement, facing overwhelming gunfire, endless hunger, a future without hope, and the grim smile of death all day long. But even in such a harsh environment, they are still full of expectations and hope. When I saw this story, I was shocked. Indeed, we can live in the most difficult environment, where everything that belongs to us can be destroyed, but as long as our ideals and beliefs remain, and a warm seed is always hidden deep in our hearts, we will definitely have hope, and humanity will definitely have hope.

After he finished speaking, the three ladies applauded simultaneously.

Ouyang Tong said that a person's entire life may seem like a long time, several decades, but in reality, the decades of a person's life are mainly spent living in two spaces: home and society. It can be said that society is too big. In the era of learning, one lives in school, but after the end of the learning life, the living space is a unit. If the home is unstable, everyone's heart will not be at ease. Similarly, if the workplace is unstable, the mind will wander. I hope that the current company will become a harbor for the four of us in the future, allowing our hearts to no longer wander.

Regarding the future development of the company, Ouyang Tong said that he has considered it and hopes that the three of them can become the three sparks of fire and support the three departments in the future. Xu Wenzhao's main job is to be responsible for the company's finance and office. If a title is necessary, it would be Chief Financial Officer and Office Director. In the future, when the company develops, she will become the CEO. Xun Wanfang is mainly responsible for marketing business, of course, he himself will also be in charge of marketing. If the company has no business to do, development is just a lie. Only by bringing back the business can the company operate normally, so the burden on Xun Wanfang is heavy, and it can be said that the road ahead is long and arduous. At present, Lei Lei's job seems a bit simple, and in the future, she will mainly be responsible for advertising production, that is, content production. But it's only a temporary phenomenon and will soon become busy. He said that he doesn't like to hold everything in his hands and likes to delegate power. Three people are responsible for three departments, and the work of these three departments is up to them to make their own decisions Self arranged. Do we need to recruit people or something, as long as they come up with a plan? By passing through him, you can let go and do it.

Xun Wanfang has a lively and cheerful personality, and she was the first to express her thoughts. She said that the boss just said those words and told that story, which moved her very much, and she had an impulse to die for a confidant. As for her new year's job, she personally believes that the key now is to bring back the business. She believes that the key to attracting business lies in making good use of personal connections and resources. She originally had some personal network resources, but in the future, she will do her best to maintain her existing network and open up new ones. As for whether to increase personnel, she personally thinks that there is no need for her department at the moment. Recruiting new employees requires a considerable period of training, and in the absence of business, recruiting and training is a waste of human resources. Recruiting personnel with business? Others may not want to come. So, she needs to give it her all for the time being to attract business, and other things will be considered in the later stage. Xu Wenzhao, on the other hand, said that she had always been in business and had never considered the management of a company or department. This was a completely new field for her, both a challenge and an opportunity. Because I haven't considered it, I can't say anything. But she couldn't help but consider the issue from the perspective of the department manager. In the meantime, she didn't think too much. Currently, what she wants to do is to do the company's current work well and be the head of Mr. Ou's internal team. As for whether to hire people, she thinks it depends on the company's business development. Currently, she feels that she alone is enough.

Lei Lei speaks less. She said that after working for a month, she has almost nothing to do. Before the New Year, she not only received her salary, but also a year-end bonus. Today, she received a red envelope for opening the door. She felt embarrassed and felt like she was receiving nothing. Her idea was simple: one day she couldn't keep up, she would find a way to recruit people.

The personalities of the three women are different. Xu Wenzhao is thick and steady, Lei Lei is introverted and reserved, and Xun Wanfang is lively and sharp. However, they all have one thing in common: they have already started to consider the future of the company and have entered their roles. This made Ouyang Tong very satisfied. Later, during a casual conversation, Lei Lei told Ouyang Tong that the company's website was very popular during the Spring Festival and has now received over 200000 clicks. This is the second surprise after Xu Wenzhao's joining. If there are 200000, there will be 22 million. Before the Spring Festival holiday, he went to the company's website and only received a few hundred clicks at that time.

This is good news. Ouyang Tong said, it seems that our company has made a good start.

After finishing lunch and returning to the company, Ouyang Tong made New Year's greetings phone calls one after another. In the past, he didn't make such phone calls. Like everyone else, he just sent a text message to get by. The only difference between him and others is that he never sent those kind of reposted messages. Every message was specifically targeted at someone and he put a lot of effort into writing it. Now it's time to run a company, and the phone is more convenient for communication and shows more respect for others.

Just as he was talking to Yang Shusen on the phone, Xun Wanfang brought in someone. Ouyang Tong was delighted when he saw it, and it turned out to be Wen Yufang. Ouyang Tong made a sit down gesture, ended the call with Yang Shusen, and bypassed the desk? I walked up to Wen Yufang and sat down beside her, enthusiastically saying, 'As soon as I left today, magpies would call out. So it turns out there's a nobleman coming?'? I remember not telling you the company address, right? How did you find this place? Wen Yufang said, you probably haven't gone online to see how famous your Boyi company is. Ouyang said, really? I haven't seen it yet. It's my first day at work today and I haven't stopped. Wen Yufang said, with only a few people in such a large office, is it a bit empty? Ouyang Fu said, do you want to join? I have a vacant seat waiting for you. Wen Yufang asked

Why is the entire Spring Festival off?

After hearing this, Ouyang Tong judged that she might not be able to find herself throughout the entire Spring Festival, so she came knocking on her door on the first day of work. It seems that she doesn't have anything special, she's just bored and wants to chat with him. Ouyang Tong has always wanted to position the relationship between Wen Yufang and himself, but has been unable to find an answer. Many times, he felt that the girl was in love with him, but in reality, as long as he wanted to move forward a little, she showed a clear retreat. It looks like a typical hide and seek situation. Many years ago, Ouyang Tong no longer had the energy and interest to play this kind of emotional game. Now that he wants to start a company, he must give it his all, and he doesn't want to be distracted. Therefore, he has lost his enthusiasm for Wen Yufang's visit. He said, so you came to Xingshi for questioning on your first day at work?

She said, and also said, you are too heartless. Ouyang Tong said, do you mean you have feelings? If there is, you should stay and spend the Spring Festival with me. She said it was my fault. He asked, whose fault is that? She said, forget it, it's already Chinese New Year, why keep staring and asking who's right and who's wrong? It's so boring.

Ouyang Tong said, then tell me something interesting. Wen Yufang said, now, your Boyi company is so famous. Can you please Baidu it? There are over one million pieces of information related to Boyi. Ouyang Tong said, is that true? Is there that much? Wen Yufang said, are you still the CEO? Don't you care about such an important matter? Ouyang Tong is joking. So, throughout the Spring Festival, you will be searching for information related to Boyi at home? Wen Yufang said, it's not me, it's a friend of mine. Ouyang Jiang was puzzled and asked, 'What kind of friend of yours would be interested in an unknown company?'? Wen Yufang said that he is not interested in Boyi Company, but in Lin Fei's advertisement. After watching Lin Fei's advertisement, I felt that it was done too well. Coincidentally, my friend also wants to do an advertisement because he feels that the creative level of domestic advertising production companies is too poor, and he has been unsure who to find to do it. After watching Lin Fei's advertisement, I decided to find this company to do it. During the Spring Festival, he came to my house to pay New Year's greetings and talked to my dad about it. I happened to hear him and said, 'Boyi Company is run by a friend of mine.'. He was very happy to hear this and asked me to contact you to ask Boyi Company to help him with this advertisement. But your phone hasn't been turned on yet.

This news surprised Ouyang Tong beyond expectations. In this way, my luck is really good. Just by doing a Lin Fei advertisement, Boyi has earned such a great reputation. If this trend continues, within a few years, Boyi Company will probably become the most well-known advertising company in China. Ouyang Tong said, great! So you brought me financial luck. Why are you alone? Where is your God of Wealth?

Wen Yufang said that this person has a very good relationship with her family, so she is fully authorized to handle this matter. Ouyang Tong said to her, 'Since that's the case, why don't you introduce the situation?'.

This is a cosmetics company, one of the earliest cosmetics brands in China, which once sold well throughout the country. Later, due to various reasons, the company took many detours and its influence became smaller and smaller. It even switched to other products, but it was not very successful. A few years ago, they decided to give their all to making cosmetics. Their new product has been on the market for half a year, but sales have been lukewarm. The company's board of directors has therefore decided to expand advertising placements. They inspected many advertising companies and repeatedly referred to various cosmetics advertisements, but they were not very satisfied until they saw Lin Fei's advertisement. At this point, Wen Yufang used one word, 'love at first sight'. She said that several CEOs of this company coincidentally saw Lin Fei's advertisement and thought it was very classic. If their product advertisements were also of this level, this advertisement could last for many years.

Ouyang Tong said, it seems that they still have vision. I'm telling you, I got it right when I was asked to do cosmetics advertising. It's called having a discerning eye. Wen Yufang said, are you bragging? As a big man, what do you know about cosmetics?

Ouyang Tong said, 'Look, look, this only shows one thing: you lack understanding of me.'. Let me tell you, there are three major advantages to me doing cosmetics advertising. The first major advantage is that I have worked on cosmetics programs and have a deep understanding of cosmetics. The second major advantage is that during the Spring Festival, I conducted in-depth research on Chinese television advertising, especially cosmetics advertising, and gained a lot of experience. The third and most important advantage is my exceptional creativity. You have already seen Lin Fei's advertisement. I believe that in the entire Chinese advertising industry, few people can achieve this kind of creativity.

Ouyang Jiang originally wanted to talk about the fourth major advantage, which is different from the vast majority of Chinese men. He himself is a cosmetics enthusiast. At least, he is a big consumer of perfume. Wen Yufang said, so you shut down during the Spring Festival to study cosmetics advertising? Ouyang Tong said, you only got a part right. I spent a whole eight days watching about a thousand advertisements. Cosmetics advertising is just a part of my systematic research this time. Wen Yufang asked, what conclusion have you drawn? Ouyang Tong said, I cannot say that all cosmetics advertisements are garbage, but I have to admit that the vast majority are garbage. I don't know if it's because of my high vision or something else, but the advertising level in our country is really one or two levels lower than that in Western countries. For example, our cosmetics advertisements, like drug advertisements, always promote therapeutic effects. What are the therapeutic effects of cosmetics? It's simply a world tale.

The change in cosmetics should be people's understanding of aesthetic culture, and therefore, cosmetics advertising should also be a prominent manifestation of aesthetic culture. For example, why do others choose perfume instead of perfume? Is it just about choosing fragrance? Absolutely not. What we choose is the cultural heritage that perfume exports to consumers.

For example, lipstick. During the reform and opening up, girls started using lipstick. As a result, most women painted their lips like monkey butts. Do you think anyone still paints them like that now? Even the young lady doesn't wear lipstick like that anymore, and knows how to combine the color of lipstick with personality, environment, mood, and culture. This improvement is the result of civilization progress, but obviously not the result of advertising. On the contrary, if cosmetics advertising has long been aware of this, or has been importing this concept to consumers, people's aesthetic improvement may be five years or even ten years earlier. This advertising company has also affected the entire Chinese people, and its products must be popular.

He gave a long speech, and Wen Yufang applauded warmly, saying, 'You speak too well, I admire you more and more.'. Ouyang Tong said nonsense and then asked Wen Yufang, what should we do with this advertisement?

Wen Yufang said that she is not very clear about the specific details yet. Just because of watching Lin Fei's advertisement, the company expressed its intention to cooperate with Boyi. Whether to hand over the advertisement to Boyi depends on whether Boyi's proposed advertising plan can gain their approval. Of course, there are a few specific things that need to be explained before presenting the advertising copy. Ouyang Tong asked which specific things. Wen Yufang said that the main factors are investment, returns, and intermediary fees.

Ouyang will naturally understand that this is now an era of group eating. For example, in a television station, those with positions eat positions, while those without positions eat docks. Of course, those who have both positions and docks naturally eat both. No one wants to be an idiot, and no one wants to rush around aimlessly. There must be some reward in return. Just like the relationship between Ouyang Tong and Wen Yufang, they don't want to be entangled in each other's affection. The key is that he sees very clearly that investing in someone like this may not necessarily have a return It's better not to invest. He said, naturally, just say what conditions they have.

Wen Yufang said that they have a plan to package the advertising production and broadcasting rights of Jiangnan TV together, with a total amount of 20 million yuan. Upon hearing this number, Ouyang Tong felt a sense of joy in his heart. Lin Fei's advertisement was only three million, but now this cosmetics advertisement is worth 20 million, which is indeed a surprising surprise. Although the advertising broadcasting fee of Jiangnan TV is high, it is not so high that even this price cannot be accepted. Ouyang Xiu is also aware that if someone offers such a high price, there must be other conditions, so he asked, do they want kickbacks? How to arrange kickbacks? Wen Yufang said, this is certain. They are not alone, and many people are handling this business. Besides, I have to earn some tea money by running around like this, right? Ouyang Tong joked that he didn't expect you to be a good business negotiator. Wen Yufang took it upon herself and said, 'Of course, if you don't take a look, who is sitting in front of you?'. Ouyang Tong corrected that he was not sitting in front of me, but sitting next to me. Wen Yufang said that their condition is 30%, and it is after tax. Ouyang Tong quickly calculated an account in his mind. Twenty million sounds like a large amount, but the other party wants a 30% rebate, which is six million, and they are not responsible for paying taxes. The broadcasting fee for Jiangnan TV is over 800 miles for two members, and three million for top tier stars If the other party designates a celebrity, without four million, it's impossible to win. These three items add up to at least 17 million. There are only three million left, if it's just the cost of advertising shooting, there's no problem. However, this three million, compared to the three million advertised by Lin Fei, is a completely different concept. The three million of Lin Fei's advertisement represents the actual turnover, while the three million of this advertisement represents a turnover of 20 million. Advertising companies must pay taxes on a turnover of 20 million, not 3 million. In terms of taxes and fees, the largest expenses are business tax and cultural construction expenses, which are paid based on turnover. Boyi Company's turnover for this business is as high as 20 million yuan, and the total tax and fee is 8%, which is 1.6 million yuan, leaving only 1.4 million yuan. If we only pay for the production cost and use it tightly at 1.4 million, perhaps we can get it. The problem is that there are still many obvious expenses, such as paying personal income tax on the six million yuan rebate for the other party and paying other prescribed taxes and fees. This account does not require accounting calculation, just Ouyang Tong casually calculated it, and it cannot be paid.

He said to Wen Yufang, 'If that's the case, I can't do this business.'. For example, the broadcasting fee of Jiangnan TV, you can ask, without 9 million, you definitely can't make it to prime time. A kickback of six million yuan, even if we go to the invoice to offset it, they will charge three percentage points for invoices over a million yuan, which is two hundred thousand yuan. The sum of the two items is 15.2 million. If advertisers designate top tier celebrities, it is likely to cost four million. The sum of the three items is 19.2 million. If you pay 20 million, even if I don't do anything but pay business tax and cultural construction fees, I will lose 800000. The reason why Ouyang Tong quoted a broadcasting fee of 9 million is because it is indeed the case after the market price discount of Jiangnan TV.

Wen Yufang said that the total of 20 million is unlikely to change, can we save in other ways?

Ouyang Tong said, how can we save money? In terms of broadcasting fees, it may be reduced a bit because I am the deputy director, but this reduction is simply not enough to solve the problem. The cost of hiring celebrity models has a certain degree of flexibility, but this flexibility is based on the requirements of advertisers. If advertisers insist on designating top tier celebrities, it is not only impossible to reduce, but also possible to exceed the budget. The only other expenses that can be managed are probably kickbacks. He told Wen Yufang that if the advertiser insists on not increasing the cost, he has several suggestions: first, reduce the kickback from 30% to 25%, and the other party is responsible for offsetting the invoice. Secondly, if advertisers insist on using top tier celebrities, they cannot specify them and will be negotiated by Boyi Company, with costs controlled below three million. Even so, he still needs to carefully calculate the various budgets before deciding whether to take on this advertisement.

The next day, Wen Yufang called again and said that the 30% rebate rate could not be reduced. As for hiring celebrities, the manufacturer promised to provide a list of at least forty people.

Ouyang Tong is not in business at all. He doesn't like the model of asking exorbitant prices and repaying money on the spot. In his opinion, whether it's being a good person or making money, one should not be too tired. Even if the other party provides a list of forty people, the cost of hiring a celebrity is probably not three million yuan that cannot be obtained, and a 30% rebate is used to offset the invoice, which means deducting about 200000 yuan from his initial budget. This account definitely cannot be calculated, so he frankly said, I'm very sorry, I won't do this business.

An hour later, Wen Yufang called and accepted Ouyang Tong's first condition, which was a 25% rebate rate and invoice offsetting. The second condition was to list at least forty candidates without change. This is the final offer and it's unlikely to change again. If you agree, we can proceed with the advertising planning plan now. If you don't agree, we'll have to let go of this deal.

Ouyang Tong called Xu Wenzhao into his office and told her the general situation of this advertisement. He said, 'Please carefully calculate our financial situation after this business is completed, or what kind of advice you will provide me with.'.

Xu Wenzhao carefully recorded it in his notebook and said to him, 'Okay, I'll give you the budget table before leaving work.'.

In this regard, Xu Wenzhao is indeed a master. Before leaving work, she handed him a printed budget sheet. Ouyang Tong did not look at the details, and immediately looked at the final total. What he saw was a six digit number, with the highest digit being one. Ouyang Tong secretly rejoiced in his heart, could he make a profit of 100000 yuan?

He said, it seems that this number is still surprising.

Xu Wenzhao said that this is just a budget number, or rather, an ideal number. The key lies in cost control during execution. If cost control is done well, expenses may be even lower. But in general, it will definitely exceed the budget. The main unpredictable part lies in some arbitrary or emotionally charged expenses. For example, the various expenses of the production team are contracted, but is it possible to invite the production team to have a meal at the end of the filming or filming work? If so, this is not within the budget. In addition, it is relatively difficult to control the travel and transportation expenses of management personnel in the management expenses. If it were an ordinary person, it's easy to say, but if it were Ouyang Tong himself on a business trip, it wouldn't be too shabby, and the expenses could be greatly exceeded.

Ouyang Tong said, I understand now. If we include out of budget expenses, this business probably won't make any money.

Xu Wenzhao said that if the cost control is not good, it is likely to lose one or two thousand yuan.

Ouyang Tong asked, what kind of advice would you give me? Do you want to answer or not?

Xu Wenzhao said, take it.

Such a straightforward word greatly increased Ouyang Tong's interest. He didn't waste any words, just asked three words: why?

Xu Wenzhao said that she believes that the company is just beginning, and if there is no business and everyone sits at home, then there will be no income and only expenses. This business may last for two months, and she has already included the office expenses of the company and the salaries of four personnel for the past two months. That's several tens of thousands of yuan. By taking on this business, even if there is no profit, it can at least offset some of the company's operating costs. In addition, Boyi is a new company that only did one advertisement, and now this advertisement, although not as good as Lin Fei's advertisement, can still be considered a big advertisement. This kind of advertisement is beneficial to the company's brand promotion without any harm. If we include the benefits of this brand, even if it really loses a few hundred thousand yuan, and even if we use tens of thousands of yuan to advertise for the company, the appreciation of the company's intangible assets cannot be calculated in numbers for the time being. Thirdly, as an advertising company, if there is business in hand, it can establish close connections with other related industries, maintain these customers, and also be an intangible asset.

Intentionally delaying for two days, until Wen Yufang called again to urge, Ouyang Tong agreed to take on this business. Wen Yufang subsequently sent a lot of materials to provide reference for Ouyang Tong to write planning documents.

In fact, even if Wen Yufang's information is not available, Lei Lei has already confirmed that this company is Fangbaolu Industrial Group. It's not difficult to do this. Ouyang Tong only told Lei Lei the little information revealed by Wen Yufang, and Lei Lei found out all the information about Fang Baolu through the internet.

When Fangbaolu was founded, it was called Yalin Fangbao. In the late 1990s, it made a name for itself by claiming to be an E3 wood import. As a result, it swept all cosmetics in the domestic market, including the truly imported brand Yongfang, a well-known national brand. Later on, people learned that the founders of the company were two people, with the chairman being the brother-in-law and the general manager being the brother-in-law. They got some money from somewhere and acquired a small county run chemical factory, renaming it as the Sino Japanese joint venture Yalin Fangbao Cosmetics Co., Ltd. They also sold these products as imported goods from Japan to various parts of the country through a company in Shenzhen. Soon, the company encountered two major troubles. The first big trouble is that they are fake foreigners, and as their reputation grows, this secret will definitely not be kept. Some media knew the inside story and took the opportunity to extort, forcing them to spend a large amount of money to silence the media. This kind of thing, when the brother-in-law is unwilling to come forward and pushes the brother-in-law to the front line, one has to find various excuses to avoid the media. Secondly, as the saying goes, when a man has money, he becomes bad. His brother-in-law becomes a millionaire, while his older sister, although not yet old, has already lost her looks. It can even be said that even when she was young, she didn't have much beauty. My brother-in-law is surrounded by a large circle of young beauties all day long, how can I control it? It's inevitable to flirt with these women. When doing this, he realized that keeping his brother-in-law by his side was too troublesome and had to find various excuses to hide. My brother-in-law doesn't know if it's for these two things. He thought his brother-in-law was doing some shady things behind his back, worried about his own interests being damaged, and secretly played some tricks. Over time, we completely lost trust and had to break up. Sister and brother got big heads and founded Yalin Group, while brother-in-law got small heads and founded Fangbao Group. Yalin Group struggled for a while and completely disappeared, while Fangbao Group changed its ways. After working for some years, it transformed into Fangbaolu Group and reappeared in the market. The headquarters of Fangbaolu Group is located in the Shanghai Stock Exchange because my brother-in-law is from Shanghai.

Since they don't have any other business at the moment, Ouyang Tong, Lei Lei, and Xun Wanfang each do advertising copy. Anyway, they are idle and can take this opportunity to train and understand the relevant procedures of advertising work. They can also make clients feel that they are very serious and have made several plans at the same time.

The final plan to take on this business was naturally the one personally executed by Ouyang Tong. As soon as the contract was signed, the other party immediately made a 30% payment. Keeping this money in Boyi Company's account is also a major benefit for the company's turnover. At least for a period of time, Ouyang Tong felt psychologically wealthy.

Xu Wenzhao is indeed a very good butler. She pointed out to Ouyang Tong that the budget for this business is too tight, and she hopes to track the whole process. Every expense will be checked by her first, and then sent to Ouyang Tong for approval. Fortunately, with Xu Wenzhao as the gatekeeper, otherwise, with Ouyang Tong's personality of never caring about money, this business would have really suffered a lot.

Afterwards, Xu Wenzhao gave him a report that included the 2% commission he received from the television station, and the income and expenses were just balanced.

Before the advertisement production was completed and delivered, Ouyang Tong invited a few friends to watch the sample, including Wang Yudan and Qiu Ping.

After watching the sample film, Wang Yudan said, no wonder you're so arrogant, you really have some small skills.

Ouyang will point to the sample and say, 'Can you speak with some conscience?'? Is this just a small skill? Don't you take a look either? Is there anyone in China who can shoot better than me? This time, Wang Yudan didn't directly hit him enough to watch Lin Fei's advertisement for the first time. She also felt that he had a bit of a lucky element. Now that I've watched his second advertisement, I feel like he does have a bit of a master's vibe.

This statement made Ouyang Tong's confidence soar like the limit up of the stock market. He believes that before long, he will become the best advertiser in Jiangnan Province and even in China. He will not blow the air like a few advertisements, and all of them will be garbage that will make the whole Chinese people sick. Ouyang will have a principle, whether it is writing articles, filming TV, or advertising, he believes that as long as it is a creative product, it should be a masterpiece of human culture. It is better to pollute oneself than to pollute the audience. This is the minimum character trait.

Unexpectedly, Wang Yudan started hitting him again, saying, 'Oh my, give me a scallion, you really think you're an elephant.'. Don't you think about it, even if you really become the most outstanding advertiser in China, what would happen? Still a small boss. Moreover, the competition in the advertising industry is so fierce and profits are so thin, and you are struggling like this. You don't even know when you will die. What's there to be proud of? To be more realistic, your company is still in the primary stage of socialism. Any enterprise generally needs to go through several stages: first, survival stage, second, stability stage, and third, development stage. You have not even passed the current survival stage yet, and you are so arrogant that you don't know how to write the word 'death'.

Wang Yudan always hits the nail on the head. Just like the advertisement in front of him, he did a good job and only earned 30000 yuan because of the excellent financial advisor Xu Wenrizhao's supervision. There are still two large sums of money to be calculated, one is his personal advertising commission, which is over 20000 yuan. Plus his personal time cost.

How do we calculate his two month time? It's also worth thirty to fifty thousand, isn't it. If calculated this way, this advertisement actually lost tens of thousands of yuan.

Does this approach really have a future for the company? By doing so, even if he really becomes the most outstanding advertiser in China, there will be many, and in the end, he won't even have to wear pants. But if he doesn't do it, what else can he do?

Wang Yudan said, have you ever thought about a new industry?

Ouyang Tong asked, what new industry?

Wang Yudan said that resource restructuring.

Ouyang Tong didn't turn around for a moment. Resource restructuring? It sounds like a popular asset restructuring in the stock market. Generally speaking, asset restructuring in the stock market often involves one company restructuring another company, but there is not yet a company specializing in restructuring. Could it be that Wang Yudan wants to establish such a company? Wang Yudan said that it is asset restructuring, but it is not entirely asset restructuring.

Asset restructuring mainly refers to the reorganization of company assets, but the resource restructuring she referred to mainly involves integrating various social resources to highlight their resource strength and advantages. The company earns returns through two aspects, one is to sell the restructured resources as products and receive returns on the restructured resources.

Ouyang Jiang said, I haven't fully understood, can you give an example? One is by helping customers

Wang Yudan said, 'I work in a tobacco company, let's take our tobacco sales as an example.'. I know that the reason why you started the company is because you have an idea for us, Jiangnan Tobacco. But you didn't expect that the reason why businesses like Lin Fei's advertising were taken over by you was purely a coincidence, because others couldn't hire Lin Fei, but you did.

On the contrary, do you want to take on other businesses? It's not impossible. The problem is that for a normally operating company, every transaction involves the interests of certain individuals. If I give these businesses to you, it will inevitably affect the interests of some people below. If I want to give these businesses to you, it will inevitably affect the interests of some people below. Once or twice is okay, but if there are too many, people will suspect what kind of relationship we have and whether there is any abnormal economic interaction between us. If you take someone's job, they will fight you desperately. But if you don't do these and instead do something else. For example, in the neighboring province of Jiangbei, you must also know about the situation. In order to support the tobacco industry in Jiangbei Province, an administrative order has been issued to strictly prohibit the importation of Jiangnan tobacco. Any importation is considered smuggling and not only confiscated, but also subject to heavy penalties. You can go to the main intersection at the border of the two provinces to have a look. There are strict defenses, and departments such as public security, industry and commerce, taxation, and urban management have established joint law enforcement points and set up checkpoints for inspections on various transportation arteries throughout the province. In the name of cracking down on car bandits and road bullies, and maintaining traffic order, it is actually a relentless pursuit and crackdown on the flow of tobacco in Jiangnan. Industry and commerce are still conducting inspections in various markets throughout the province. If Jiangnan Tobacco is found, not only will the tobacco be confiscated, but their business license will also be revoked. So, the sales of Jiangnan Tobacco in neighboring provinces are blank, with not a single pack. If you have a way to revoke this administrative order and sell it to me, how much money am I willing to pay to buy it? If you bid three to five hundred million, I will definitely pay without blinking my eyes. Let's go further. If you have a way to establish a sales network in a neighboring province that happens to allow the sale of Jiangnan cigarettes, you can sell this sales network to me, even if you offer a few hundred million, I will buy it.

Ouyang Tong said, I understand a bit now. To obtain this revocation order, it requires the cooperation of administrative resources. Organizing a sales network is a commercial operation. However, how much cost would it require to integrate a sales network across the province? Where did I get such a cost?

Wang Yudan said, 'If your emotional intelligence is not good, you still refuse to accept it.'. How much capital is needed to integrate such a network? As long as you can obtain such a permit and use it to attract distributors, sign contracts with them, and selectively join, not only do you not need to pay for their business outlets, but you can even charge them franchise fees. The key here is whether you can obtain this approval.

Ouyang Tong said, 'This is a good idea. Next, I will carefully consider this plan.'.

Wang Yudan said, there are far more things you can consider than that.

Ouyang Fu asked, what else is there?

Wang Yudan said, there are too many to go. For example, I heard that you have been getting along well with Yang Shusen recently. I know what you're up to, and he actually knows that you want to advertise to him. He is a science and engineering brain, with a thinking pattern no different from computer programs. He can't get a needle in the water and splash people. He talks about not being afraid of deep alleys when drinking, and doesn't believe in propaganda at all. Ouyang Tong said, you're absolutely right. I said that if the promotion is done well, the stock price can soar and investors can obtain investment returns, which will increase their trust in listed companies. He said he doesn't want people to speculate on his company, he only considers the returns of real investors, not speculators. I said, if the stock price is high, it will be easier for you to raise funds. He said that it's not difficult for him to raise funds now, and many people are asking him for financing with money. Wang Yudan said So, you want to do his advertising business? I' 7) L doesn't have any. You see, they are also advertising outside, that's why they came up with this idea, right? But don't you think about it, is that an advertisement? There are some things I can't explain too clearly. You are a smart person, you have to think for yourself.

Even if Ouyang Jiang is clever, he cannot think of it. Southern Heavy Machinery has done a lot of road sign advertisements, so why aren't they advertisements? It was not until a long time later, when he had a suitable opportunity to ask Gu Xiaotong about something else, that he finally understood the meaning of Wang Yuyin's words. Nowadays, many people bribe their leaders with real money and silver, which is really foolish. Some leaders dare not accept it, and even if some leaders accept it, the giver is worried about the consequences. If you send a few advertisements to the son, wife, or lover of a certain leader, the recipient will feel at ease and the recipient will understand.

Wang Yudan didn't delve deeply into this topic, but changed the subject and said, 'Doesn't Yang Shusen want to be the leader of China's manufacturing industry?'? You can think about this matter. After careful consideration, it can be said that wealth is abundant. Some people believe that doing business is about buying and selling products, but this idea is too naive and simple. You have products and others have products, but your products may not be stronger than theirs, or your marketing team may not be as strong and capable as theirs, or even you may not have the courage to give away or spend money. Why do you surpass them? What kind of strength do you have to compete with others? There is a saying in society that goes, 'Fish have their own path, shrimp have their own path.' In the whole world, there are too many fish and shrimp, and each fish and shrimp has its own way of survival. Is it easy for you to carve out a bloody path from it? Since it's not easy, you have to find another way. Can I not promote the product? Or, can I not focus on the product? Without focusing on the product, what should we focus on? Focusing on people's needs, or in more commercialized terms, focusing on market demands. People summarize Li Ka shing's successful experience and say that he made plastic flowers because he seized the opportunity. But no one ever thought that even if you seize the opportunity, you may not necessarily succeed. Wang Yudan gave an example, there was a very famous professional manager named Wang Dadong. This Wang Dadong was once an important figure in KFC. Before him, KFC had wanted to enter the Chinese market, and they chose Hong Kong as their destination. In theory, choosing Hong Kong is the right choice. Compared to Chinese cuisine, Qinglaki's food is outrageously expensive and it is difficult to open up the market in mainland China. However, KFC entered Hong Kong twice and failed both times. Later, Wang Dadong was responsible for expanding the Chinese market and gave up the south in favor of Beijing. Why? Because KFC is a fried food in southern China, which is humid and hot, eating fried food can easily cause internal heat. Therefore, Hong Kong people and even the whole Guangdong people tend to drive away when they see fried food. KFC's initial failure in entering China was due to not identifying their needs accurately. Wang Dadong succeeded in China and opened hundreds of KFC stores. At this point, he wanted to find a more challenging career and set his sights on another market, the women's sanitary pad market. Half of the population are women, and approximately half of women must use sanitary pads. What is the size of this market? At that time, there was no enterprise in China that produced sanitary napkins. Wang Dadong believes that if this business can be done, he is likely to become the richest man in China within a few years. However, Wang Dadong worked hard for several years and invested millions, but ultimately had to give up. Why? The reason is simple. Although he took the lead, he was too advanced. At that time, Chinese women mainly used toilet paper, while rural women mainly used menstrual bands. Chinese toilet paper costs only three cents per knife, while Wang Dadong's sanitary pads cost one or two yuan per pack. What's even more deadly is that toilet paper is a welfare in China. Many departments distribute toilet paper directly when distributing welfare, and many households have too much toilet paper to use without spending a penny. In this context, what if we seize the opportunity? Without a demand market, opportunities are also empty. So, the fundamental point of business operation lies in demand. Wang Dadong said that his failure was due to him being five years ahead of schedule. Five years later, when he came to China again, he found that a type of sanitary pad called "Little Nurse" had appeared on the market and was heavily advertised.

Ouyang will know that what Wang Yudan said is correct, but he cannot fully understand the relationship between this demand theory and Yang Shusen's advertising.

Wang Yudan said that it has nothing to do with Yang Shusen's advertisement, because he does not have such a demand. But he has a need to be the industry leader. As long as you can meet his needs, he will be willing to let you make money, even a lot of money. That is to say, if your business is aimed at meeting the needs of certain people, then you can quickly achieve success. Taking Yang Shusen as an example, his company has already reached the current level. If he wants to expand, how can he expand? Selling products? Expanding the current market share by 1% is a huge challenge. If that's the case, what other way can he become the industry leader? There is only one way, and that is through mergers and acquisitions. He acquired their existing enterprise and also acquired their market share. Conducting market mergers and acquisitions, this is Yang Shusen's demand. Assuming you target his demand by tinkering with a company and selling it to him, do you think he wants it? Definitely. So, how did you come up with a company? To register a shell company? Yang Shusen is not a fool. Why does he want you as an empty shell? Do you have any other options besides this? For example, if you acquire several poorly managed companies for restructuring and combine them into a new company. Alternatively, you can directly look for a company with a considerable market share but currently facing operational difficulties, buy it, add some new concepts to increase its value, and then sell it to Yang Shusen. I believe Yang Shusen will definitely want it.

Ouyang Tong looked at her in surprise and said, 'How did you grow this brain?'? Why is it so ethereal?

Wang Yudan said, it's not that my mind is empty, but rather that I'm talking about business. Didn't you say I'm a businessman? Since I am a businessman, I am exposed to the market and business opportunities every day, and these are the thoughts that come to my mind every day. In my experience, there are only two ways to do business: one is to first make a good product and then find the market.

Such a company will definitely die more than live. The second is to identify the timing and then design products. Such a company, even if the quality of your products is slightly poor, will definitely continue to grow one after another. What are you doing now? First, make the product, and then look for the market. Your product is advertising, what about your market? It's the people who provide you with advertisements. If I were to approach it from my second perspective, you would need to look for both what to look for and what to look for in the market. If you want to do business with me, try to meet my needs. As long as you can do what I can't do, I am willing to do it for any amount of money. Think about it, in Lin Fei's advertisement, I paid without even blinking my eyes. Is it because you meet my needs? Did everything you did afterwards meet my needs, including the huge uproar that occurred online before Lin Fei's advertisement was launched? You haven't done well in this matter. At first, I planned to invest three or even five million, but you gave me advice that prevented me from continuing to invest. What does this mean? You are a cultured person rather than a businessman, and you are also a very genuine cultured person. What would a businessman do? He will definitely try his best to get my post investment talent first, and then consider wiping my butt for me. If you can succeed in opening up markets in neighboring provinces as I mentioned earlier, it also meets my needs. Similarly, if you want to do business with Yang Shusen, you must study his needs. As long as you can meet his needs, he will naturally be willing to pay a lot of money. Following this line of thought, you can further consider that there are many quite good companies now that have money in their hands. They have a common need for companies to go public for financing. Think, what would be the outcome?

Ouyang Tong said in his heart, 'Oh my god, oh my god, oh my god.'. Different companies have different needs, but a considerable number of them. If you can find a way to get some companies listed for financing, you may realize that success is sometimes so simple, just reversing the traditional thinking path. I have always thought of myself as smart, but why have I never thought of such a simple truth?

Wang Yudan continued, don't you really want to invite me to do business together? I disagree, you must still be a little blaming me in your heart. But you probably haven't thought about why I don't agree? You should have thought about it now, it's actually quite simple. You didn't understand my needs. One thing, you're right, I'm a businessman. But more precisely, I am an official businessman. What is an official businessman? I am a businessman with official status. To the left, I may be an official. To the right, what? I may be a businessman. Which side will it lean towards? Ultimately, it depends on which side has greater traction.

Ouyang Tong thought to himself that this statement was simply the truth. Isn't there a saying that there are no eternal enemies, only eternal interests. Put another way, there are no eternal friends, only eternal benefits. This is the principle of shopping malls. You can be friends or lovers with Wang Yudan, but don't do this in the mall. Previously, Ouyang Tong believed that as long as Wang Yudan was firmly tied to his bed, his company would receive a green light all the way. Now it seems that this is an extremely foolish idea. Many corrupt officials fall from power because their mistresses behind them compete for profits. Perhaps the most fundamental issue is the lack of understanding of the relationship between friends and interests. Some women believe that as long as they have slept with a man, their interests will be eternal with that man's interests. In fact, whether it is in the business world or the officialdom, the rules are the same. As long as it is an exchange, it is definitely one-time and there is no eternity at all. Therefore, for Wang Yudan's words, Ouyang Tong has only one evaluation: extremely insightful.

Wang Yudan obviously hasn't finished speaking yet. She continued, 'Why am I not interested in the company you are currently working on?'? This is what you need to understand. To start a business, one must go through three stages: the first stage is the survival stage, the second stage is the stability stage, and the third stage is the development stage. What you are taking now is the first step, which is struggling in the survival period. As a friend, there are two things I can do for you. First, I can help you quickly become a current account holder. Second, as you wish, I can participate in equity to prevent you from being threatened with death at any time during your survival period. I can do both of these things, and as you know, if I do them, it will definitely appear very easy and not violate any principles. But you haven't thought about it. Firstly, I definitely wouldn't want to invest in it, because I can't struggle with you to survive in a sesame and mung bean enterprise. Why? Think about it yourself. Secondly, I would like to offer you some services to quickly convert you into a current account. Would that be beneficial? have But I am also concerned whether entering a stable period without experiencing a survival period is a good or bad thing for a company and entrepreneur? For example, why do Chinese people say that three generations are poor and three generations are rich? The second generation often started their own businesses with their fathers and experienced the survival period of the enterprise, but in the third generation, the so-called generation born with a golden key, they have no sense of crisis or crisis management in their bones.

Ouyang Jiang said, I agree with the three-stage approach. But there's one thing I don't understand, even if you start a resource restructuring company, isn't there a survival period? Can this period be surpassed?

Wang Yudan shook his head and said, strictly speaking, any enterprise must go through these three stages, which cannot be surpassed. However, it is not entirely unavoidable. For example, a large company can introduce executive talents who have actually gone through the test of survival. The necessity of becoming a current account in this sense may not be necessary for enterprises, but for enterprise managers or for accumulating management experience.

Ouyang Tong said that it is truly awakening and enlightenment, and enlightenment. I never say compliments to others, but today, I really can't help but compliment you. You are so great.

Wang Yudan said, come less. I won't eat your tricks.

Ouyang Tong said, I will carefully consider your words and then make a new decision on the company's business direction. However, I would like to ask you, if I were to start restructuring the company as you suggested, would you intentionally get involved?

Wang Yudan said, 'If that's really the case, I'm interested.'. If that day really comes, I will carefully consider it. However, there are a few things you need to think carefully about. One is the company's share capital structure, and the other is the company's investment scale. Of course, if you are determined to integrate resources, even if the company has a lower starting point and a smaller scale, I am still interested in participating. But personally, what I would prefer is for you to create a large structure, and for me to add a few friends and invest together. If your structure is not large enough, after we invest, your trouble will come, and your shares are likely to be diluted out.

Ouyang Tong involuntarily exclaimed and didn't speak again.

Lying in bed at night, Ouyang Tong kept recalling everything Wang Yudan had said today. The more I think about it, the deeper I understand many things. For example, when he started the company and wanted to recruit Wang Yudan, he eventually found that it was just his own will, and Wang Yudan had no interest at all. Wang Yudan was not interested. He thought it was just a conflict of ideas, for example, strictly speaking, Wang Yudan was an official and probably wouldn't take the risk of running a private company like this. The reason why he assumed that Wang Yudan would agree to the human stock market was also because he thought that Wang Yudan was an official and that no matter how much money she earned from Jiangnan Tobacco, it did not belong to her. On the contrary, if one earns even a penny in their own company, it is still their own. This is clearly an asset or profit transfer method. But he overlooked one thing. Wang Yudan has long been a prominent figure in the business world. Such a person must not only conform to their own status and position, but also have enough power to stimulate their excitement. On the contrary, interests are no longer the most important consideration. What kind of power can stimulate people like Wang Yudan? It's just two points, one is the investment amount, and the other is the IPO prospects. Without these two conditions, what would she do if she played around and became a kind of irony to her reputation and status?

So, if you want to collaborate with heavyweight figures like Wang Yudan, you must have a project that matches them.

In this way, he faces a major problem - with a matching project, he doesn't have much of a role to play for himself. For example, according to Wang Yudan's words, turning Boyi into a resource integration company and investing billions of dollars, Wang Yudan was actually interested at that time. And where did Ouyang Tong go? He has become a minority shareholder with less than 10% of the shares, which means he has to be eliminated. From the perspective of making money alone, owning 10% of a billion yuan company's shares is also worth 10 million yuan. He has become wealthy. What is the difference between ten million and one million? When you become a wealthy person, what matters is probably no longer money, but the joy of success, the joy brought by manipulating capital.

He also thought about the future development of Boyi Company as a result.

As Wang Yudan said, according to his previous plan, even if he becomes the most outstanding advertiser in China, what then? With the increasingly fierce competition in the industry and the growth of some companies with advantageous platforms and network resources, other companies will definitely face more and more difficulties. He also has every reason to believe that Boyi Company will achieve significant or high-speed development in a relatively short period of time. However, he overlooked a crucial factor, which is that the premise of such rapid development is not due to his outstanding achievements, but rather because his starting point was too low. For a company with a zero starting point, if it only earns ten yuan in the first year and twenty-one yuan in the second year, the growth rate is 10%. On the contrary, a company with billions of dollars, even if it earns one billion dollars a year, will only experience high growth from a low starting point. What does this mean? As Wang Yudan pointed out, even if your growth rate is 1000%, you may still be unable to escape the survival period.

When he used to be a journalist, Ouyang Tong often encountered certain phenomena but did not understand them. For example, some people's careers may have developed well at the beginning, but why can't they become bigger and stronger? Some people may initially work in someone else's store, but quickly surpass it. There are too many examples like this. If you randomly catch ten super rich people, one of them is probably successful like this. For example, a wealthy Hong Kong businessman who sells jewelry worked in a jewelry store when he was young and accumulated a certain amount of wealth. After that, he opened his own jewelry store with small opinions. Due to his small capital and thin profits, his jewelry store was naturally unable to compare with his original boss. No one expected that many years later, his boss had disappeared, but he became a super rich man. On the other hand, how many young people who work in jewelry stores will open their own jewelry stores after coming out? How many of those who have worked in restaurants for several years and then started their own restaurants? Why do most people fail and a very small number succeed? Before, Ouyang Jiang couldn't figure it out no matter what. Now, Ouyang Tong finally understands that in traditional business, you can never cope with fierce market competition. What can help you quickly surpass your peers is not your diligence, but rather your brainstorming that allows you to surpass this traditional business model. At a certain point in traditional business, only when your thinking reaches a high point that others cannot reach, can your scale reach a high point that others cannot reach.

Doing business is not something that can be determined by material resource advantages. Brainstorming is much faster than making money from material resources. In other words, people are manipulating material resources like ants moving houses, while clever operators are manipulating those who manipulate material resources.

Wang Yudan's conversation today opened a fearful window for Ouyang Tong. He secretly made up his mind that the next step was to work hard and become a person who integrates various resources.

So, what's the next step? He thought that he should first expand his own plate to the level that people like Wang Yudan are interested in, and then attract Wang Yudan to invest, making their resources his own, and then IPO.

How can I make the plate bigger? Beating Jiangnan Tobacco to neighboring provinces is a very worthwhile project to try.

The market popularity of Jiangnan tobacco is very high, far exceeding the previously popular Tashan. In neighboring provinces, the share of Jiangnan Tobacco is zero. This is a province with 90 million people, which is a huge market. It really opened up this market, with an annual revenue of ten billion yuan. With this sales platform, there is naturally a basis for equal dialogue with Wang Yudan and his colleagues. The question is, how can we open up this market? It is an administrative order issued by the provincial government, and the relevant management departments in the province are on high alert, with the entire population on standby. There is only one way to accomplish this task alone, starting from Beijing, and it cannot be achieved without one person: Wu Meng. But can he directly tell Wu Meng about this matter? Obviously not. This matter still needs to be carefully verified and carefully deployed. Either we don't take action, or if we do, we will be shot.

Therefore, he must have a very detailed plan, and the premise of this plan is a thorough and meticulous investigation and argumentation. However, this matter may not be immediately addressed. The top priority at present is to do a good job in the company, get out of the survival period as soon as possible, enter the stable period, and then free up the hands to do this.