Certain "people" don't know that of others that are known as "important" people which doesn't really matter to them as such.
But, people tend to think of it as "big ideas" which they aren't that big of ideas that others normally don't know about.
Why isn't that a good thing?
Well, to most people they're mainly "those" kind of people that always think of themselves instead of "trying" to think of others to.
It really says a lot for others to know "who?" they're dealing with at the moment!
But people still don't know.