The Monopoly on Future

The Apple Spaceship headquarters is located in Cupertino, California. This 2.8 million-square-foot building is like a castle that signified the Apple Empire. In the words of Steve Jobs, this new building is like a "spacecraft that landed," and the UA media likened it to "a giant glass donut."

At this moment, 48 hours has passed since the Future Technology product launch. Apple CEO Tim Cook sat in his office and leaned back against the office chair. After Steve Jobs' death, he was worried about the company's prospects for the first time.

By the way, in the two days' time, Apple's market value evaporated by 20 billion US Dollar. Wall Street analysts believed that Future Technology's announcement to enter the mobile phone manufacturing industry would change Apple's dominant position in the high-end smartphone market.

Against Future, Cook pessimistically discovered that the Apple 8 did not have any advantage beyond price.