Lesson No. 3

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American Customer Characteristics:

Time Consciousness:

*Time is money

*Lost time is never replaced.

Individualism:

*Blow your own horn.

*If you want the job done right, do it yourself.

*Speak for yourself.

Task Orientation:

*Work before pleasure

*Keep your eye on the bull

*They lived to work.

*Value integrity.

Self-Reliance:

*God helps those who help themselves.

*Stand on your own two feet.

Patriotism/Nationalism:

*An American will love it or leave it.

Directness:

*Tell it like it is.

*What you see is what you get.

*Be transparent

*Don't put them on hold.

Egalitarianism:

*All men are created equal.

*What men can do, women also can do.

*Black's and White's are equal.

*Provide excellent to everyone

Consumerism:

*Life is game and whoever end with the most toys win.

*Shop til you drop

*Love discounts

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