Chapter 455: Trade Technology for Market?

Chapter 455: Trade Technology for Market?

What is a joint venture car? It means that brands such as FAW-Volkswagen and GAC Honda are joint venture vehicles.

That is to say, if foreigners provide technology, you give up the Huaxia automobile market, and one person holds a certain percentage of shares, and everyone shares dividends for the sold cars.

The emergence of joint venture cars is the deformed product of joint venture cars because of the increase in tariffs.

However, the introduction of technology for this joint venture car has generally failed.

It was a market-for-technology deal that failed.

Because the Huaxia automobile industry market has changed technology for decades, and the effect has not been good. In 2013, the production and sales volume of Huaxia Automobile had reached 20 million, ranking first in the world for five consecutive years, and it is the largest automobile market. However, the market share of China's domestic auto brands has continued to decline. In the first half of 2014, a total of 1,368,200 domestic auto brand cars were sold, a year-on-year decrease of 15.30. The share of all brand cars was 22.24, a year-on-year decrease of 5.41% percent.

In June, the market share fell to a new monthly low of 20.91 since 2009. China's auto market is lost, but very few technologies have been exchanged. Almost half of Volkswagen is in the Chinese market, but the technology obtained by China's two partners, FAW and Volkswagen, is extremely poor. FAW's self-owned models use the chassis of Mazda and Toyota, while Shanghai Automobile's self-owned Roewe models use the technology of Yingguo and Meidi.

On the contrary, the high-speed rail is also a market for technology, but it is very successful. Huaxia has successfully obtained the real core technology. In contrast, the auto market is indeed a mess.

However, I have to admit that China's policy of high tariffs on imported cars was to protect the development of China's auto industry. After nearly 20 years of development, China's domestic auto brands have initially been equipped to resist the competitive pressure of multinational brands.

If it wasn't for the emergence of the Galaxy Group and the launch of new energy vehicles, it is estimated that Huaxia Automobile Enterprises will have to fight Europe and the United States for more than ten or twenty years before they can win or lose.

However, the new energy vehicles of Yinhe Group were born out of nowhere, slamming the European and American auto industries, and knocking them down in just one year!

Therefore, there will be a role reversal!

Now, Huaxia Automobile has become a type that actively exports to the world, while Europe and the United States have become a type that passively protects the local auto market.

Galaxy Motor Company.

"Mr. Xiao, you are here."

"Hello, Mr. Xiao."

As soon as they entered the meeting room, the high-level executives all greeted each other.

"Is everyone here?" Xiao Jun asked.

"It's all here." Zhang Can, the general manager, glanced around and nodded.

"Okay, let's have a meeting."

"I believe everyone has heard that many countries in Europe and the United States raised import tariffs on automobiles yesterday, and raised them to 25%. This tax rate is already very high. When our new energy vehicles are sold, the price will at least double. When the time comes, it will have a certain impact on our car sales." Xiao Jun said lightly.

Take the BYD Leopard as an example. Its domestic price is 150,000, but if you go to the US side, it will be 300,000. If 300,000 is converted into the US dollar exchange rate after the economic crisis, it will cost more than 23,000 US dollars.

Not to mention BYD Tiger, originally 300,000, it will be 600,000 soft sister coins over there.

BYD Qinglong, originally 600,000, went there and it was 1.2 million soft sister coins.

Originally, the shadow of the economic crisis has not dissipated, and the prices of all cars have been raised by half at once.

"Mr. Xiao, I think that this time the U.S. emperor's increase in auto tariffs will definitely have an impact on the sales of our new energy vehicles, but I don't think the impact will be very serious. Originally, the prices of our cars were not very high, although the prices will be higher at that time. It has doubled. I believe sales should still be good. After all, new energy vehicles, our family is the only one that has achieved such a strong battery life and the horsepower of the electric motor..." A high-level analysis said.

"That's right! I agree with that too. In any case, we're never going to cut prices on these cars."

"That's right, the cost performance of our new energy vehicles is still very high."

"However, in addition to excellent endurance, our BYD cars are economical and have sufficient power. However, in terms of car comfort, chassis technology, handling, and other aspects, there is indeed a small gap with European and American car technology. Now that we have acquired the Ford Motor Company, we should use Ford's technologies in chassis, shock absorption, handling, interior, etc. as soon as possible to make up for our shortcomings!"

"Well, you can have this."

"I agree!"

A group of high-level officials expressed their opinions and suggestions one after another.

"I think it's better to see how the sales will be next month. If the international market share and sales drop sharply, can we use technology to change the market plan? We will also follow the example of the past and trade technology for markets in Europe and the United States! We also build a joint venture car in their local area?" At this time, the sales manager asked.

As soon as this sentence came out, everyone looked at Xiao Jun in unison.

After all, such an important decision must have Xiao Jun's nod.

"This method is a method, but we are afraid that our technology will be learned by others. The most important thing is that Europe and the United States will not agree to give up the market at that time, and they will have no say." At this time, the general manager Zhang Can Seeing that Xiao Jun was silent, he opened his mouth to analyze.

"Well, now we can only take one step at a time. As a last resort, we will not easily change the technology to the market. Besides, they may not agree. Let's see the sales at that time." Xiao Jun said lightly.

"Okay, that's all for today's meeting. Anyway, don't be afraid, we just need to do a good job in car production and make the product well. Everything will be discussed later." Xiao Jun said.

"yes."

Come out of Galaxy Motors.

As soon as I got out of the door, there were a lot of reporters waiting.

Immediately, more than a dozen bodyguards stopped these reporters in front.

"Mr. Xiao, Mr. Xiao, this time many countries in Europe and the United States have raised tariffs on imported cars and implemented policies to protect the local market. What do you think?"

"Mr. Xiao, do you think it will affect the sales of BYD new energy vehicles in the international market if they raise tariffs this time?"

"Mr. Xiao, what plan will your Yinhe Motor Company have in place?"

"Mr. Xiao, you have acquired Ford Motor Company, will you merge it with BYD Motor Company?"

"President Xiao..."

Every reporter is scrambling to ask questions.

And keep shooting one by one.

However, Xiao Jun didn't leave right away, but chose three or four questions and answered them before leaving.

Anyway, one sentence is, calm down, calm down, it depends on the situation!

Answer questions in a jack-of-all-trades style.