A plan for revenge ?

But even with all this, what Pete had imagined didn't really happen. Eliott name was, of course, in vogue, but not to the point where Royal Corp stock began to plummet. Since he was someone mysterious and people knew little to nothing about his life, the passerby had little to say. They were just complaining about how the rich world was really messed up. 

Unfortunately, when something like this happens, someone has to be blamed. In this case, it was Alex. Ethan's fans were sending her hate comments, and the brands she had endorsed were already calling to end the contract.