Video Game Preferences

Some of the most important things to think about with the popularity of video games are players' preferences worldwide. What kind of games are fans actually playing the most?

At a glance, there's a lot of argument for FPS supremacy: 27.5% of all US video games purchased in 2016 were shooters. Similarly, 35% of multiplayer gamers prefer playing FPS games.

However, looking at the same US demographics, 71% prefer casual games, 53% like action games, and 48% love to focus on shooting in their games. Thus, while still popular, casual games are clearly an underground goldmine.

But speaking of goldmines, the money-making kings of gaming might surprise you: it's free-to-play games. 78% of digital game revenue comes from them. While they don't cost $60 like many Triple-A main titles, that same lack of cost makes it easier for players to convince themselves to spend a little here or there for their favorite things. After all, if they've played 100 hours of Lux in League of Legends, why not spend $5 to get her beautiful skin cosmetic? And with 56% of the most frequent players focusing on multiplayer games, which are often free, that's a lot of money to make.