Age and Video Gaming

Now, age does play a role in gaming audiences, and it might not be the numbers you expect. After all, 72% of gamers are 18 or older. While many people picture it as some childish hobby, older gamers spend their free time enjoying stories and gameplay to unwind. Notably, the average gamer is 34 years old, owns a house, and has children.

More unexpected, 36 is a magic number age for gamers, too. The average video game purchaser is 36, and 46% of gamers are 36 or older. So, older generations enjoy video games just as much as younger ones. It's not all squeaky-voiced 12-year olds playing XBOX (even if it feels like it sometimes).