[Accidental Mark · Chapter Sixty-seven]
Pei Shaoze met with Mr. Chen, who is responsible for purchasing film sources on the first domestic video broadcasting platform, to discuss the release time and purchase mode of "Folding Paper".
This President Chen is a smiling tiger. He first praised Pei Shaoze from head to toe with compliments like "Pei is really young and promising", and then said solemnly: "Pei, the play "Folding Paper", How about a 3 million buyout? Our Xiaoxiong TV is the platform with the most video users in China, with several hundred million members and a stable daily life of about 100 million. Naturally, the exposure rate of this drama on our platform is naturally needless to say."
Pei Shaoze took a sip of tea and said calmly: "3 million buyout? I can't even collect the cost, but it's not easy to explain to the crew."
Mr. Chen smiled and said: "This drama is not a famous IP drama. The actors are also small and transparent newcomers. The price I gave is quite fair. I bought several newcomer web dramas last year. I only increased the price for the one with more than 2 million yuan for the sake of Tianxuan's face. President Pei is just spending money to promote the new actors. A larger platform is also good for the actors' reputation."
Pei Shaoze put down the tea cup and looked up at the other party: "If a 3 million buyout, how does President Chen plan to recommend?"
The other party thought for a while and said: "Of course it is classified promotion. Our platform has a special campus drama. When the drama is released, we will put it in the most eye-catching position of classification promotion. Haha, Tianxuan's drama, we will definitely not neglect it. "
Pei Shaoze raised the corner of his lips slightly and stood up and said, "Mr. Chen, let's have a chance to cooperate again in the future."
Does this mean direct rejection? Mr. Chen sneered in his heart. What high price does an unfamiliar newcomer perform? In the summer, the competition is fierce, and big IP dramas are striving to break the lead. There are too many dramas from the first-line stars in the circle. How much can your small-produced drama have? How much attention can it attract? If you buy 3 million back, you may lose money, which is really self-defeating.
Mr. Chen looked all smiles, and Pei Shaoze knew what he was thinking, and he didn't bother to talk to him any more.
In the past few days, I have met the purchasing supervisors of several video broadcasting platforms. On the surface, due to the identity of President Pei Shaoze Tianxuan, they are very polite, but in fact, they are very optimistic about the play "Folding Paper". In the summer vacation, competition is fierce. If you spend a high price to buy a school drama without a famous actor, there is indeed a risk of losing money. Pei Shaoze can understand the conservative thinking of those supervisors.
This year's summer vacation file has several big-produced costume dramas and fairy-xia dramas, and there is also a sadomasochistic drama with a movie star on campus. From the perspective of major platforms, it is almost impossible for "Folding Paper" to break through.
But Pei Shaoze has confidence in his vision of choosing the script, and confidence in Cheng Xia's performance.
This is Cheng Xia's debut, and it is also the first time he has acted as a producer in the world. Cheng Xia spent a great deal of effort on this work, not to mention reading the original five times and memorizing the script a dozen times. Just practicing the skills of origami wasted thousands of sheets of paper...
How could he let Cheng Xia down?
After arriving home at night, Pei Shaoze sat at his desk, gently rubbing his temples, thinking about the next countermeasures.
Even if he is full of confidence in this drama, the broadcasting platform has its own evaluation criteria. The dramas performed by the unknown newcomers really cannot get a good price, and it is impossible for a platform to spend more than 10 million to buy this kind of "small transparency." The exclusive broadcasting rights of "Web drama".
By buying out, it is impossible for him to earn back the 10 million he invested. Take a risk and try the "divided accounts" model.
In reality, many online movies follow the "box office split accounting" model. The platform and the producer have negotiated the share ratio. Netizens buy and watch. The ticket price of online movies is very cheap, between 2 and 10 yuan. If the reputation is good, many people are willing to spend this little pocket money to buy it. The final box office revenue is divided between the platform and the producer according to the agreement.
But the box office split has a big drawback-if the show doesn't start, it will probably hit the bottom of the earth, even the million-dollar buyout price. After all, there are so many free dramas online now, who will pay for a web drama?
Unless the plot is good enough to attract the audience to dig out their wallets willingly.
After careful consideration, Pei Shaoze decided to talk to the boss of Linghu TV.
Linghu is the fourth largest video playback platform in China. The number of registered users has just exceeded 100 million, which is a big gap with the top three. Therefore, in addition to the big IP dramas that "play on all platforms simultaneously", they have a slice of the pie. , An exclusive IP drama, they didn't grab one. Such a platform will pay more attention to the recommendation of new dramas. What if one becomes popular? Not only can it enhance the reputation of the platform, it can also help the platform attract users.
After making up his mind, Pei Shaoze asked Zhang Fan to make an appointment with the person in charge of the platform.
Coincidentally, President Liu, who is in charge of the source purchase of Linghu TV, came to Rongcheng for a meeting in recent days. After Zhang Fan conveyed Pei Shaoze's meaning, the other party readily agreed to meet on the next day.
Pei Shaoze brought Zhang Fan, and Mr. Liu also brought an assistant. The four of them ate in a quiet private kitchen.
Mr. Liu smiled and said: "Mr. Pei is looking for me for the play "Folding Paper"? I heard that your play has been reviewed and is currently looking for a broadcasting platform." It is estimated that many people know that Pei Shaoze continuously talked to the three major platforms.
Pei Shaoze said bluntly: "Mr. Liu guessed right. I talked to a few companies before, but they didn't reach a conclusion. It's not that I can't accept the low-price buyout with arrogance, but I think that the show is indeed a big hit. Potential, millions of buyouts are too bad."
Manager Liu: "..."
This President Pei is quite interesting. At a young age, he served as a producer for the first time. He hired an unknown actor. The director is also a new director who shoots third-rate internet dramas...Where is he confident? !
However, Pei Shaoze's confident eyes still infected Mr. Liu. He said with interest, "Then how much do you think the price is right?"
Pei Shaoze said: "I want to try the box office split account model."
The opponent's eyes widened suddenly, apparently he hadn't expected that he would have this kind of show operation.
Pei Shaoze said calmly: "I know that the box office split is generally for online movies. You can buy one for a few dollars and you can watch it in two hours. Online drama viewers are seldom willing to spend money to chase the drama. We can set the price low. Some, small profits but quick turnover. "Folding Paper" has a total of 20 episodes. The first 10 episodes are broadcast for free, and the next episode is 0.5 yuan, which adds up to 5 yuan. Those who really like this show should be willing to spend this little bit of pocket money. Money to support."
Mr. Liu looked solemnly: "But if the word-of-mouth after the show is broadcast, there will only be a hundred thousand viewers who spend money on the show, and the final money back is less than one million yuan, you will lose a lot. It even became the laughing stock in the circle!"
Pei Shaoze chuckled: "I invested 10 million in this drama, but no platform will risk 10 million to buy out an obscure campus online drama. If you split the accounts, I will bear most of the risk, you only You need to provide a platform. If you sell well, we will achieve a win-win situation. If you don't sell well, you won't lose much. After all, you don't need to spend a penny to buy the show, you only need to recommend a few days on the homepage."
Mr. Liu frowned and fell into thought.
After a while, seeing the other person's expression a little loose, Pei Shaoze continued: "Director Zhu's work "The Traces of Disappearance" was also produced by Tianxuan. It is currently being filmed in Ya'an Film and Television City. Mr. Liu should have heard of it, right?"
Mr. Liu's eyes lit up: "Director Zhu's criminal investigation dramas have always had a good reputation, and I personally like to watch them too!"
"If we have a good cooperation in the play "Folding Paper", then the "Disappearing Traces" can also be given priority to be broadcast exclusively on Linghu TV." Pei Shaoze paused and looked at each other's eyes seriously: "Liu Don't you want to find a long-term producer?"
Manager Liu: "..."
In the split account model, the platform does not need to take too much risk. It is like you open a store and a certain brand puts the goods on one of the shelves to sell. If it sells well, the supermarket will pay more, but it will not sell well. , Is also the manufacturer's own profit and loss.
In addition, "Traces of Disappearing" is given priority to be broadcast on their platform. This drama is a drama that was criticized on the hot search on the day of the opening, and it was also an Omega actor who played Alpha police. You can imagine how popular the topic is. At that time, it will definitely attract a large crowd of onlookers!
Even if it is to grab the exclusive broadcasting rights of Director Zhu, he is willing to try "Folding Paper" by the way.
Mr. Liu squinted his eyes with a smile: "The specific proportion of the account, what does Mr. Pei think?"
Pei Shaoze said: "In order to show sincerity, the platform is 60%, and we get 40%. At that time, please ask Director Liu to recommend some more. The next drama, we will talk about it when the production is completed."
Forty or six points, the platform accounts for the majority, which is barely acceptable.
President Liu thought about it carefully, and nodded altogether, "I'm very happy to cooperate with President Pei. In the future, you should give priority to me for your dramas!"
Pei Shaoze: "That's natural. For the specific contract, let's discuss the two methods."
The meal was fairly pleasant.
After coming out of the restaurant, Pei Shaoze asked Uncle Zhong to send him back to the company. On the way, Zhang Fan couldn't help asking: "Mr. Pei, will the show "The Lost Traces" be given to them? It was broadcast on Bear TV."
The corner of Pei Shaoze's lips lightly raised: "You have been in the circle for so long, remember-don't believe anything without a stamp."
Zhang Fan: "..."
Sure enough, the bait proposed at the negotiating table may not really be fed to the other party.
Zhang Fan admires Mr. Pei's shrewdness. He has a hunch that the drama "Folding Paper" will definitely explode. Maybe even Linghu TV will follow suit. If the next drama is broadcast on this platform closely. , President Pei has the capital to negotiate and can get excellent conditions.
After returning home that night, Pei Shaoze felt much better.
He went to the bathroom to take a shower, and came to the desk to view the first version of the contract that Wu had given him.
Just then the phone rang, and it was a group photo from Pei Shaoyan: "Brother, I'm having dinner with Cheng Xia, hehe!"
There was a mess of dark skewers on the table.
Pei Shaoze frowned, "Don't break Cheng Xia, eat these unhealthy barbecues at night."
Pei Shaoyan looked innocent: "Ge Xia Cheng wants to eat barbecue, he brought me here, OK!"
Pei Shaoze: "..."
Do young boys like barbecue so much?
Pei Shaoze looked at Cheng Xia who bowed his head and ate skewers in the photo. The more he looked at it, the more lovely he felt. He sent a line: "Since Cheng Xia loves to eat, then you are allowed to eat with him for a while."
Pei Shaoyan: "Large-scale double-standard site! You praise Cheng Xia for everything, and you scold everything I do!"
Pei Shaoze: "It seems to be."
Pei Shaoyan was so angry that he didn't want to recognize this brother anymore, he decided to follow Cheng Xia in the future.
Pei Shaoze smiled and sent a message to Cheng Xia: "Are you eating out?"
Cheng Xia put down the meat skewers in her hand, took off her gloves, and quickly replied: "Today, we finished filming earlier. We went to the nearby barbecue restaurant for dinner. I got tired of eating box lunches in the crew every day. The manager sister gave us some improvement. Food."
There were indeed four pairs of bowls and chopsticks on the table, and Cheng Xia's agent and assistant were obviously there.
It's just that the environment of this store doesn't look particularly good, it belongs to the kind of roadside stall that citizens often go to. Pei Shaoze worried: "Don't eat too much, be careful when you go back to the stomach, let the agent buy you some medicine for diarrhea, just in case." He used to have bad stomach, eating barbecue is easy to stomach, so barbecue this He never touched such things.
Cheng Xia said happily, "It's okay, Brother Pei, this shop has a good online review, and a crew member of the crew also came yesterday. This kind of roadside stall, from snacks to big ones, is not harmful!" Several photos of food were also posted.
Seeing his full vitality, Pei Shaoze couldn't bear to hit him, so he said, "Okay. You eat first, and you will talk later."
Cheng Xia returned to the hotel after ten o'clock in the evening.
He finished the shower, then locked the door behind him, and sat on the bed to send a video call to Pei Shaoze.
After a while, a familiar face of Alpha appeared on the phone. Brother Pei may be working overtime every day. The laptop behind him is still on. There is a trace of fatigue between his eyebrows. Cheng Xia immediately feels distressed: "Did you not sleep? Okay?"
The teenager who appeared on the screen of the mobile phone had wet hair, and his eyes were as clear as washed with water. Pei Shaoze met the eyes he cared about, and the exhaustion of the whole day disappeared instantly, and the corners of his lips were gently raised and said: "I I listen to you and go to bed every day."
Cheng Xia frowned slightly: "Your hair is long. Is it too busy to cut your hair after returning from Ya'an?"
Pei Shaoze picked up the phone as a mirror and looked at his Liu Hai carefully: "Is it long?"
The two were in the video. He looked in the mirror with his phone in this way. A face was suddenly enlarged on the screen, and even his eyelashes were clearly visible. Cheng Xia's heart jumped suddenly. Looking up close, this Alpha is so handsome, and the glasses look so good, I really want to rush to kiss him...
Cheng Xia's cheeks were hot, and she whispered: "It's a little longer, let's cut it if you have time."
The hair grew a little longer, and such details can be seen, which shows how much the young boy cares about him.
Pei Shaoze felt warm, took the phone a little further, and looked at the boy Wen Yan and said, "Okay, I will listen to you. I will cut it tomorrow."
Cheng Xia asked worriedly: "You look tired, isn't the broadcast platform of "Folding Paper" not talking smoothly?"
Pei Shaoze turned the camera to show Cheng Xia the contract in the computer: "It was really not going well at the beginning, and the three major platforms were all talked down. Fortunately, today I finally confirmed the partner. This drama will be broadcast exclusively on Linghu TV. 7 Starting on October 10th, two episodes will be broadcast every day. At that time, it will be the summer vacation and there will be many students chasing the drama. Don't worry, I will arrange it."
Cheng Xia extremely believed in Brother Pei's decision, and Brother Pei chose Linghu. That Linghu must be the best.
When talking to other platforms, Brother Pei obviously spent a lot of energy. Seeing him bothering about this drama, Cheng Xia wanted to fly to his side and hug him tightly.
Cheng Xia said seriously: "Brother Pei, I can't help you with these things. I have really worked hard for you these days."
It was really hard to deal with and negotiate with those people. But, for your dreams, for your future stand on the biggest stage, accept the praise and applause of countless people, what is it to work hard?
I just want to protect you to the highest throne.
Pei Shaoze said softly: "Don't worry, I'm not tired. Your first work will be released soon, let's look forward to it together."
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