Collective conscience.
A term that is used for the values that put society together and make it so that it can function together.
In a sense, one can say that it is the shared beliefs, norms, and moral attitude that exists in a particular society and a group that acts like a glue to hold them together.
The lynch culture itself stems from that, as the individuals belonging to a group will be subjected to situations or events that will trigger certain emotions inside themselves.
Then, how do you cope with the culture of Lynch? How can you deal with the rumors that will trigger certain emotions inside the public brain?
That was what I had thought the moment I heard the rumors. Aside from coping, how can you turn it into your advantage?