As the premiere of "Split" commenced, Disney Studios and Davis Studio ramped up their promotional efforts for the film, focusing especially on word-of-mouth marketing.
The emphasis was on the leading role played by Martin.
Every major film website and entertainment publication was filled with reports and promotional articles about "Split."
"Martin's new work 'Split' will show you what explosive acting is all about!"
"With 24 personalities portrayed, Martin Davis delivers an unparalleled performance, showing the world what an extraordinary act looks like."
"'Split' is not only a movie about dissociative identity disorder, but a suspense thriller exploring human nature and challenging the psychological limits of its audience."
The public praises were almost unanimous, sparking the interest of many movie fans.