Rotten Tomatoes maintains a freshness rating of over ninety percent, and the IMDB score slightly fell to 8.8.
The film's strong reputation also enabled Disney Studios and Davis Studio to continuously advance their word-of-mouth marketing.
This time, the main battlefield of word-of-mouth marketing was social media.
On social media platforms like Twitter and Instagram, the news about "Split" was crazily retweeted by countless users under the strong push of the film party.
"Martin's performance in this movie was so good, I was scared into a split personality when the new personality emerged from soul cooking."
"David Fincher's directorial skills are perfect, effortlessly highlighting Martin's lead role, leaving the audience in astonishment, still in astonishment."
"I feel sorry for Martin, playing so many roles but only receiving one salary..."
"'Split' shows us just how high the standard of top Hollywood acting can be!"