What Kind of Bizarre Ad is This?

After hanging up the phone, Yang Ruoqian was about to order some takeout when he noticed several new messages on WeChat from Huang Rushi.

The first message was overflowing with praise, "Boss! Your intuition is razor-sharp! It's impressive!"

Waking up to find that his video had gained millions of views and hundreds of thousands of followers was nothing short of a miracle. So many streamers and artists struggle for so long to gain traction, but under Yang's brilliant leadership, this timeline was reduced to just a day!

If Gao Naiyun was a one-off success, one could say Yang Ruoqian just got lucky. But this was the second time! Two people, both creating internet sensations due to a single live broadcast.

The absolute confidence in Yang Ruoqian's eyes when he hired Huang was something that couldn't be faked.

"Boss, I'm truly grateful for your guidance. We can redraw the contract and specify a breach penalty. Don't worry, I won't leave," Huang said.

The ridicule and disdain from other companies and guilds were still fresh in Huang's memory. He was not the type to be swayed by fleeting opportunities. Even if other guilds changed their tune and offered better deals, he had no intention of leaving Xplendi.

Reading Huang's excited messages, Yang Ruoqian felt like he was about to faint.

You could have kept those compliments to yourself!

What sharp intuition? I just made a mistake!

After mourning his income for the next month, Yang Ruoqian replied, "Ah, congrats. As for the contract, don't worry about it. I trust you."

With the rate Huang was gaining followers, he'd soon reach the B-list level with a million followers, and even a 5000 yuan bonus would be unaffordable.

Expecting a breach fee on a monthly income of 500 yuan? Dream on!

While a growing fanbase can generate various profits, Yang Ruoqian wasn't made of iron. He needed to eat!

Just a while ago, he lamented that Gao Naiyun's 50,000 yuan income was too meager. Now, he was relying on it to survive!

As Yang Ruoqian was about to turn off his phone out of frustration, Huang sent another message, "Boss, someone called me about endorsing their product and shooting an ad. I didn't commit immediately. Do you want to decide?"

An advertisement? Merchants are already approaching?

Yang Ruoqian perked up. It's taboo for a newly popular streamer to immediately start endorsing products as it can alienate fans. However, advertising can generate revenue for the company and even curb the growth of followers. It's a win-win!

Yang Ruoqian, trying to hide his excitement, typed, "What do you think?"

Agree, quickly agree!

Remembering Yang Ruoqian's kindness, Huang felt obliged to bring some revenue to the company, "Boss, I can accept this ad. No problem!"

Feeling relieved, Yang asked, "Which merchant's ad is it?"

"Mixue Bingcheng, an ad for their milk tea shop."

Mixue Bingcheng? The cheap milk tea shop with that poor quality snowman mascot and that annoying jingle?

Why would a milk tea shop want Huang Rushi for an endorsement?

Would people even accept such an ad?

This seems like a bizarre choice for an advertisement.

Yang Ruoqian couldn't make sense of it, but that didn't stop him from accepting the business deal.

"The tea shop has a decent reputation. If you're okay with it, go ahead. Do you want to handle the contract yourself, or should the company assist?"

"I can handle it, Boss!"

That's settled then.

Ah, an endorsement contract, the first of its kind...

After closing the chat window, Yang Ruoqian realized, even if the company were to handle the negotiations, they would not be able to dictate the terms of the endorsement contract. This was because while Xplendi Group had ample security staff, it lacked a legal department.

"We need to hire a reliable legal advisor."

Typically, online job postings aren't for critical positions, as most top talent is usually recruited directly from universities. So, instead of posting the job online, Yang Ruoqian planned to ask around during a college reunion to see if anyone could introduce him to potential candidates.

In addition to a legal advisor, Xplendi Group was also on the hunt for another broadcaster. Even though the system allowed for recruiting only one broadcaster per month, it didn't prevent Yang Ruoqian from identifying potential candidates in advance.

Having experienced two profound successes, Yang Ruoqian had gained a deeper understanding of what it means to fail. He broke away from traditional thinking, adapted his strategies, and developed a keen sense of the market's demands.

In simple terms, Yang Ruoqian realized that merely providing distasteful content wasn't enough to truly alienate the audience. It was necessary to strike deeper, more soulfully.

There was an intermediary layer of content between the audience and the broadcaster. So, even if viewers were repulsed by the content, they wouldn't directly blame the broadcaster. With this in mind, viewers would spread the distasteful content as a joke rather than an insult.

Once Yang Ruoqian grasped this, his perspective broadened significantly. His previous approach was outdated and too conservative, focusing solely on producing poor content to deter viewers.

It was all too convoluted.

"No more complications. Next time, I want a broadcaster who directly argues with the audience, skipping the middleman and directly offending them!"

Would such a broadcaster, who openly criticizes their benefactors, even gain traction? By directly confronting the audience, making them realize that watching the broadcast equates to paying to be insulted, surely no one would continue to watch?

Indeed, there might be a niche audience who enjoys such interactions, but they are a minority and wouldn't drive significant traffic.

Such a broadcaster might be hard to find, but once located, they would be a guaranteed hit!

As the saying goes, "Failure is the mother of success."

Yang Ruoqian had already succeeded twice, and metaphorically speaking, had two "children." Now, on his third attempt, if he couldn't find the "mother" of his children, it would be quite outrageous.

Lying in bed, Yang Ruoqian muttered determinedly to himself, "I refuse to believe that I can't fail this time!"