The first live broadcast selling goods

Hotel entrance.

"Mr. Zhang, welcome to our Xinghai Guild's anchor party. This is our Xinghai Guild's boss, Mr. Ye." Li Renbo greeted Mr. Zhang enthusiastically and then introduced Ye Cheng to Mr. Zhang.

"It turned out to be Mr. Ye. He had long heard from Mr. Li about the Xinghai Guild having a mysterious boss. He transformed the Xinghai Guild from an unknown small guild to a shocking turnaround and cultivated a large number of potential anchors. Our company has internally discussed you," Mr. Zhang quickly shook hands with Ye Cheng.

As a senior executive within Douyin, he knew how much the Xinghai Guild had changed. Although it is not rated as an S-level guild, it already has the qualifications and strength. Moreover, the Xinghai Guild has shown great potential and has already been included in Douyin's key support targets.

Because of this, the top management of Douyin attached great importance to the live streaming project proposed by Xinghai Guild, and he took the lead in piloting this project. And all of this is said to be planned by this mysterious Xinghai Guild boss.

"Mr. Zhang, I have been the boss, but Mr. Li is the one who has led the Xinghai Guild. Coupled with the support of Mr. Zhang and other Douyin executives, our Xinghai Guild is what it is today," Ye Cheng smiled.

The three of them walked into the lobby side by side. The three of them have a great aura, which naturally attracts the attention of many people.

For many anchors, both Li Renbo and Mr. Zhang are familiar. After all, they are Douyin anchors and contracted anchors of the Xinghai Guild, so they have more contact with them. As for Ye Cheng, the boss behind the scenes, many contracted anchors have only heard of him but have never seen him.

"I heard that the person standing next to Mr. Li is the big boss behind our Xinghai Guild."

"Wow, it turns out to be the big boss. He looks so young."

"Not only is he young, he is also very handsome."

"Could he be the second generation of super-rich people?"

"This aura and temperament are so impressive."

Some of the contract anchors stationed in the lobby started talking in low voices.

Arriving in the top-floor conference room, several big anchors were receiving final live broadcast sales training. They were also the first batch to conduct live broadcast sales.

Each one has more than three million fans, and the popularity of live broadcasts on weekdays is often thousands, or even tens of thousands.

The three people from Ye Cheng sat down at the back and watched the entire training.

After watching for a while, Mr. Zhang smiled and said, "There is really something to this training."

"Mr. Zhang, this is the live streaming training manual compiled by our Mr. Ye himself. To be honest, if I hadn't read it, I wouldn't have thought that live streaming could still be like this," Li Renbo said.

"It seems that Ye always understands the essence of live streaming." Mr. Zhang was so amazed that he paid more and more attention to Ye Cheng. He knew that if the Xinghai Guild could grow, it would definitely require a lot of capital investment.

With extremely strong financial strength and strong business capabilities, it is foreseeable that Mr. Ye will shine in the live broadcast industry.

After the training was completed, the formal gathering began.

All the contracted anchors entered the reception hall, and the crowd was filled with darkness.

Ye Cheng was very satisfied when he saw so many contracted anchors, all of whom were quite famous.

Li Renbo presided over this meeting.

"Now we welcome Mr. Ye, the boss of our Xinghai Guild, to speak to us."

After Li Renbo said something, he finally looked at Ye Cheng, who was sitting in the center of the first row.

Soon, thunderous applause erupted.

These contracted anchors have a very strong sense of belonging to the Xinghai Guild.

After all, they all grew up under the training of the Xinghai Guild.

The core figure who formulated the entire contract anchor training plan is the boss, Ye Cheng.

Ye Cheng stood up, walked to the stage, and said with a smile, "Let me just say a few words. I paid attention to the short video live broadcast industry a few years ago and think it is a promising industry that will become the Internet industry chain. A new breakthrough point. However, so far, the monetization ability of short video live broadcasts is very limited and cannot fully demonstrate its due value. Therefore, I came in because I want to break this pattern and find new ways to monetize."

His voice was sonorous and powerful.

It gives people a strong sense of trust.

Lin Yuanyuan, who was sitting in the front row below, looked at her husband standing on the stage with high spirits and felt a sense of pride in her heart.

Many contracted anchors are curious.

What kind of new monetization method is it?

They had just attended the party and did not know about the project of selling goods through live streaming.

I just know that there will be very important training this time.

Now it seems that this training must be related to the new monetization method.

As Ye Cheng finished speaking, thunderous applause erupted again.

"This time we have invited Mr. Zhang from the Douyin Operations Department. Please come on stage and say a few words."

After going down to Ye Cheng, Li Renbo said:.

Soon, Mr. Zhang of Douyin stepped onto the stage and said, "I am very honored to attend this gathering of anchors signed by the Xinghai Guild. I believe this will be a major change in the field of live broadcasting, and Xinghai Guild will also become the forerunner of this change."

The anchors below were stunned when they heard this, because this review must have been too high for the Star Sea Guild.

After Mr. Zhang finished speaking and returned to his seat, Li Renbo walked up to the stage and said solemnly, "Now I announce that Douyin's first live broadcast sales event has officially begun."

Soon, many staff began to set up quickly.

A carefully designed large poster also appeared on the big screen behind the stage.

Xinghai Selection.

Douyin's first live streaming event.

Many high-quality products, ultra-low prices, many discounts, and many benefits...

The contracted anchors present were all curious.

Selling goods live?

They had never heard of it before.

Is this the new way to monetize live broadcasts that Mr. Ye mentioned?

Soon, several anchors stepped onto the huge stage.

The two of them look very similar and are twins.

They are crazy little plums.

He is also the anchor with the most fans and the most famous reputation in the Xinghai Guild.

Several other anchors are also quite famous, including LG King, Pip Jiang, and even Lin Xuanyu.

Of course, the anchor of this live broadcast is Crazy Little Li Zi, and several other anchors are specially cooperating and assisting. They can also gather their fans into a live broadcast room to sell as many products as possible.

The live broadcast has started.

On another big screen at the venue, a live broadcast of Crazy Little Plum appeared.

The name of the live broadcast room was also changed to Xinghai Selection (Douyin's first live broadcast sales event).

The popularity of the live broadcast room is increasing rapidly.

Since the Crazy Little Prince has already posted a short video mentioning that there will be an earth-shattering event specially prepared for fans, many fans have been waiting for a long time.

Moreover, several other anchors also posted videos, saying that they would be waiting for fans in Crazy Leo's live broadcast room.

In less than a minute, the popularity in the live broadcast room has exceeded 10,000.

Many fans were extremely curious after seeing the name of the live broadcast room change and asked what the live sales event was like.

Not only fans, but also other guild anchors on Douyin are also very curious about this special event held by Xinghai Guild.

After all, the Xinghai Guild has risen so fast that it is overwhelming.

According to the news they received, Douyin and the Xinghai Guild will launch a special pilot cooperation this time. Once successful, it will be promoted to the entire Douyin platform.

So this time, Crazy Little Plum's live broadcast will definitely attract everyone's attention.

It attracted not only fans but also other guild anchors, who came in one after another. In this way, fans of these anchors also came in one after another.

In just a few minutes, the popularity of Crazy Little Plum's live broadcast has exceeded 50,000.

Usually, Crazy Little Plum's peak popularity is just like this, and it will take a period of live broadcasting to achieve it.

But this time, it was only a few minutes, and the live broadcast had not started yet.

Seeing this, Ye Cheng and Li Renbo looked at each other and both smiled.

Let's not talk about the situation of selling goods through live broadcast. At least the popularity brought by this live broadcast will be amazing.