This problem is not only Jiao Enfan can not understand, many people in the industry can not understand, Jiafeng Electronics want to run up to need a large sum of money, and will face a competition is about to reach the white-hot market, laying goods is to burn money!
The next day, Jiang Xiaoyan took DuoDuo to the kindergarten, Lu Feng is to the Jiafeng R & D office, at present Jiafeng Electronics does not have its own R & D office, with several R & D units, the original office was expanded.
Now this layer of office building all belong to Jiafeng R & D office, Lu Feng 8:30 to the downstairs, there are already a lot of people standing, basically wearing glasses, staring at the Lu Feng straight look, of which there are a few also wearing plaid shirts.
"This is the old boss, Mr. Lu!" Liu Cheng said.
No one said anything, everyone was communicating with Lu Feng with their eyes, some of them smiled and said hello to Mr. Lu in a voice they could hear.
Although most of them were circuit engineers, Lu Feng felt that these people were more like code writers, for this kind of research and development, get technical people he understood, these people were just stuffy doing their own thing, bumping into things in the industry talk a lot, interpersonal communication was really not working.
"Hello everyone, no need to be polite, I just came to take a look." Lu Feng waved his hand, causing him to be slightly embarrassed.
If it is according to the general process, this kind of occasion must have surrounded, face hung with an excited smile, hands holding Lu Feng's hand, a variety of horse's ass, pleasantries, boo boo all came, the people present are standing there dumbfounded, looking at Liu Cheng, as if asking, can go back to it, there are still quite a lot of things have not been dealt with it.
"Everyone has worked hard, let's go upstairs, walk walk walk." Lu Feng led the way forward, said: "R & D is the core of an enterprise, what are the difficulties to say, I can do I will certainly do it for you."
"Can we buy a logic analyzer?" A man in his thirties wearing a plaid shirt said.
Lu Feng was full of questions and looked at Liu Cheng and asked, "What the hell is that?"
"Test with, quite expensive, we now do not have a full set of test equipment, after the New Year are renting some of the Institute's instruments to do the test, the good thing is that this set of technology is very mature, do some minor adjustments on it." Liu Cheng introduced.
"How much would it cost to buy a full set?"
Liu Cheng showed a difficult face and looked at Lu Feng with a bitter smile and said, "If you look for relationships internationally and spend some intermediary fees, it is estimated that there is a thirty to fifty million dollars that can buy the entire laboratory equipment, but it is old!"
"Spend that much money, and still buy the old ones, and spend intermediary fees, begging?" Lu Feng stopped and called out.
"A lot of test equipment is banned from export, people are blockade status to us, how much money is not sold, even if it's old equipment, people sell you thousands of dollars for a screw, if something goes wrong, ask a few people to repair, that's really inviting the living ancestor." Liu Cheng was helpless and said.
"F*ck it!" Lu Feng cursed and entered the elevator.
"Alas .... It's useless to fuck anyone's mother!" Liu Cheng sighed and entered the elevator.
Domestic in the electronics industry lagged too far behind foreign countries, TV sets can only be considered preliminary electronic equipment, slightly higher-end equipment is all imported, for the middle-end industrial manufacturing blockade of the depth of the people smacked their lips.
The gap is in the material, electronic conduction, test equipment, the whole machine tool, foreign products products in durability, texture dump domestic do not know how many streets, the same pager, Lu Feng bought a Motorola, to Jiang Xiaoyan with a domestic, only used less than a year, even his mother's words do not show.
The whole nineties are in the blockade crazy catching up, but also in this decade, the domestic left a rotten impression, but the only exception is household appliances.
Lu Feng wandered around the office, the atmosphere of the office was indeed rather stiff, one person at a desk, boredom and no other sound except for drawing pictures.
This sense of concentration and the pleasure he found in his specialty was a joy that Lu Feng could not experience.
For this kind of specialized things, Lu Feng can not point out, would like to say a few words with everyone to cheer up, and then see no one wants to take care of him, simply do not make a fool of himself, turned his head and told Liu Cheng to prepare for the meeting, the preparation of the product to him out.
Ten minutes later, seven or eight tables were put together in the office, with one meter two long and fifty wide drawings on them, and a few people were muttering there.
"Mr. Lu, you sit, now there are three sets of plans, according to the current price given by the supplier, we can do the lowest, is this one, twenty-nine inches of large color TV, gray, on both sides are two rows of vertical stripes, inside the speakers, so that also appears to be a large TV, the cost of this, then, is estimated to be in the two thousand and two or so, the display is very general, the quality of the picture is slightly a bit muddy. "
Lu Feng looked at the drawings and frowned a little, asked: "The quality of the picture is not important, color is fine, two thousand two cost, plus site fees, utilities, labor and these yet?"
Liu Cheng shook his head repeatedly, he as an engineer was only estimating the price of the parts combined in the current market.
Lu Feng silently estimated in his heart, not a penny, pushed to the townships deep inland, the price has gone to three thousand one, one earns two hundred dollars, that's three thousand three, counting the qualification rate, shipping and loss, after-sales service and so on.
A group of people holding pens and counting on paper, Liu Cheng opened his mouth, "I think the profit can't be lower than twenty percent, the price is set at three thousand eight to four thousand dollars."
Lu Feng picked up the water cup next to him and took a sip, shook his head repeatedly and said, "Uncompetitive, this is not the main price point of the current domestic TV sets, to five thousand or more to explore, people can either buy smuggled assemblers, or buy imported ones."
"Then the second, twenty-seven inches, the cost price in one thousand nine, than that small circle, and some accessories used than just now also low-end, the cost side if you can't press down, want to set a TV terminal market price within three thousand, really is impossible thing." Liu Cheng thought for the sake of it.
"What about the cheapest?"
"The cheapest is actually considered a black and white TV, only to change some of the accessories inside, twenty-three inches, cost about fifteen thousand."
Liu Cheng put the three products inherent gaps were introduced, three have a common point is stable, these components can be produced domestically, and high temperature resistance, the old fuse are more stable than the new one.
The bad thing is that, is still spherical display, looks less high-grade, the picture quality is fuzzy, look at the long time eyes sour, and the overall tone is warm, if you look at the TV series some tone will be obviously bright!
"Go look at the prototype!" Lu Feng stood up and said.
A group of people to another room, placed seven or eight television sets, twenty-three inches of the first time by Lu Feng vetoed, the picture is muddled into a mess, the human face is almost invisible, this product is obviously Liu Cheng used to fool people.
Twenty-nine inches of the most clear display, the difference between the two is the higher-end picture tube and electron gun, the current market price of four thousand to five thousand yuan of domestic television sets, basically this size, this resolution, some with foreign technology will be a little better.
Can only say, Liu Cheng made products, just the most common level inside the current domestic, not low, not high.
Now can only pick one of these two products, if it is to pick twenty-nine inches, Lu Feng heart understand, they can not sit on the price is low, can not earn money, but can not lose money, or those opponents take turns will live to their own cash flow drain.
"Product design we can only do this, before to you said some of the design are not, you said to be dignified atmosphere a little bit, this one of the design elements is the best sold on the market at present, I made some modifications, as for the circuitry, the picture tube, the screen these ..."
"I know, it's not your fault, a skillful woman can't cook without rice." Lu Feng sighed as he picked up the drawings in front of him.
Transportation costs have to find a way to go down, employee costs also have to be reduced, but the wages of ordinary employees can not be reduced, or high requirements, strict management, these people will go.
Mulling over, mulling over, Lu Feng can only start with the management side, as early as possible to promote the management shareholding, with the end of the year dividends to give them chicken blood, but also have to start from the supplier.
"Take this twenty-seven-inch drawing out, do a costing at that time, this twenty-nine-inch optimize it again, you can take it out as a high-end product at that time, there is also, if the power on is slow, you make a power on display, get a Xi character out, make an excess!" Lu Feng commanded.
Liu Cheng nodded slightly, pondering at the side, this was a good idea, it was originally a disadvantage, but also made it into an advantage.
"Also, the specifications of these two speakers are too high, remove one speaker, those high-end TV's dual channel, stereo or whatever, don't learn, the plastic shell outside is slightly bigger again, it looks like a tiger's head, the weight, if it doesn't go up, get some counterweights, pressure on the hand!" Lu Feng said.
Several people present looked at Liu Cheng, they have been doing R&D for so many years, they have not heard of such a wild way, even those who are civil science to pound the assembly themselves do not bring this.
"Good!" Liu Cheng nodded his head and agreed.
"Shape design I still want to see something different, from some details to start, such as the brand name where to put?"
Lu Feng took the whole TV apart, a little bit to figure out the shape, weight, configuration, the R&D staff had the R&D staff's ideas, Lu Feng was thinking more from the market point of view.
This product meeting, a pondering is three days time, three days later, give more tuition, and Jiang Xiaoyan farewell, Lu Feng with a box of drawings on the airplane.
Before the plane took off, Lu Feng's pager received a message from Zhang Fengxia, saying that all the fifty million dollars from the Rich Dragon Fund had arrived.
"Sir, the plane is about to take off, please fasten your seatbelt." The flight attendant came over with a sweet smile and reminded.
"Okay!" Lu Feng tucked his pager into his waist and fastened his seatbelt, the whole person took a deep breath and sunk into the seat, he knew that when the plane landed, he was going to face the whole Jianghu!