Chapter 117: The Potential of Southeast Asia

This success is largely attributed to *Jiuding Daily*'s sales in Hong Kong surpassing *Sing Tao Daily* by nearly 170,000 copies.

Although *Jiuding Daily*'s sales in Southeast Asia and Taiwan Province are still lower compared to *Sing Tao Daily*, it's understandable. Even if *Jiuding Daily* is extraordinary, it cannot surpass the decades of efforts *Sing Tao Daily* has invested in these regions in just one day.

Previously, even though *Sing Tao Daily* was overshadowed by *Oriental Daily* in Hong Kong, it was still the top Chinese newspaper globally in terms of total sales.

However, Xia Yu is confident in surpassing *Sing Tao Daily* step by step, aiming for *Jiuding Daily* to become the world's largest Chinese newspaper.

After all, in Hong Kong, *Jiuding Daily* has already outperformed *Sing Tao Daily*, and Xia Yu is equally confident about Southeast Asia.

The only slow aspect might be Taiwan Province. Due to some uncertainties, it is expected that *Jiuding Daily* will not surpass *Sing Tao Daily* in sales there for a while.

But once the timing is right, surpassing *Sing Tao Daily* will be a given!

"Clap, clap, clap!"

Seeing the results, Xia Yu couldn't help but applaud, looking at Yan Wenhan with satisfaction. "Good job, well done! You've worked hard!"

"Boss, it's what I should do! It's mainly because of your excellent marketing plan and the contribution of *The Qin Empire*," Yan Wenhan said quickly, humbly downplaying his role. Even though it was just verbal humility, he reminded himself to stay modest, a lesson he learned from his experience in the workplace.

"You!" Seeing Yan Wenhan's humble demeanor, Xia Yu shook his head and smiled.

"This time, *Jiuding Daily*'s venture into Southeast Asia has made a great start. Now, we need to maintain this momentum and continue to achieve new heights!"

Xia Yu thought for a moment and advised Yan Wenhan, "You need to pay attention to the company's atmosphere. Don't let the employees develop an attitude of arrogance and complacency. This trend must be addressed. The company is still rapidly expanding, and you need to manage the details well."

Since Xia Yu started the newspaper company, it has been growing rapidly, expanding fivefold in staff numbers. Various problems have surfaced, but they are still manageable within Xia Yu's capabilities.

Moreover, the company's achievements have surpassed its peers significantly, leading some employees to develop a sense of superiority and disregard for competitors.

This is a concerning issue!

A thousand-mile dike can be destroyed by an ant hole; such an attitude is unacceptable!

Although Xia Yu has noticed these signs, he did not intervene directly, as it was still within controllable limits. Instead, he wanted to see how Yan Wenhan would handle it.

Unfortunately, Yan Wenhan had been so busy these days that he hadn't noticed this issue, which made Xia Yu somewhat disappointed.

Unable to avoid it, Xia Yu had to remind him to think of ways to manage it.

It's not that Xia Yu lacked the ability, but he knew he couldn't always keep an eye on Jiuding Daily.

With Jiuding Securities Company now on his plate and more companies to come in the future, his energy is limited. Once he spends less time at Jiuding Daily, he might not spot such deeper issues. If Yan Wenhan also fails to notice them by then, it could lead to serious problems!

Therefore, it is better to consciously train Yan Wenhan now, accelerating his growth so that when Xia Yu hands over the company's responsibilities, Yan Wenhan will be capable enough.

Talent is developed through experience and challenges!

Xia Yu is thoughtfully preparing him!

"I understand. I will definitely pay attention to management!" Yan Wenhan replied, his smile fading as he took Xia Yu's words seriously. He could feel the boss's expectations, and he vowed not to let Xia Yu down!

…

The next day, *Jiuding Daily*'s sales in Hong Kong remained stable at 330,000 copies, with slow growth.

However, in Southeast Asia, sales increased by another 20,000, reaching 300,000 copies, just 30,000 copies short of surpassing Hong Kong's sales.

The vast population base is a key factor. With Southeast Asia's 400-500 million people compared to Hong Kong's few million, and the fact that there are tens of millions of Chinese in Southeast Asia, which is more than ten times Hong Kong's number.

Moreover, the living standards of Chinese in Southeast Asia are generally above average, making the potential for *Jiuding Daily* to exceed Hong Kong's sales inevitable.

Given the current growth trend, surpassing Hong Kong's sales is just a matter of days!

Hong Kong's economy is a barometer for Southeast Asia, and many Chinese in Southeast Asia want to stay updated on Hong Kong's economic developments. As Hong Kong's leading financial and business newspaper, *Jiuding Daily* is their top choice!

Getting valuable information at a low cost is something they can't resist!

On this day, *The Qin Empire*'s sales in Southeast Asia suddenly surged by nearly 40,000 copies. Yan Wenhan made numerous calls to investigate, discovering that many new readers of *Jiuding Daily* bought the previous volumes of *The Qin Empire* to catch up on earlier content.

This trend was quickly noticed by keen booksellers, who placed new orders. Fortunately, the printing factory had already quadrupled its capacity, with a daily print volume of 250,000 books, or 125,000 sets of the novel.

Even with this large production capacity, the orders were still overwhelming.

However, Xia Yu did not immediately demand further expansion of the factory. Given the recent rapid expansions, many veteran employees have become team leaders in various production groups. If there were another expansion, there might not be enough experienced staff, leading to management issues.

Therefore, Xia Yu decided it was better to consolidate for now. The factory can run at full capacity; this state won't last too long. Once the hype around *The Qin Empire* subsides, things will ease up.

…

After work, Xia Yu drove home.

Leaning back in his seat, Xia Yu stretched and relaxed.

The company's affairs had been extremely busy lately. He needed to keep track of *The Qin Empire* and *Jiuding Daily*'s sales while also participating in the establishment of *Economic* magazine.

Additionally, he had to frequently handle matters at Jiuding Securities Company, which he had recently acquired. It was a critical time for restructuring and management, with numerous miscellaneous tasks requiring his attention.

With the huge funds involved, totaling 23.5 million, Xia Yu couldn't afford to relax. He had to be vigilant; any issues with this amount of money could be disastrous.

Despite his strong capabilities, Xia Yu was overwhelmed and mentally exhausted.

Being deeply involved in every detail is exhausting, just like how Zhuge Liang in ancient times died from overwork!

He still lacks capable deputies to share the burden and ease his troubles!