Chapter 429: Yan Wenhan’s Ideas

Xia Yu was intrigued by Yan Wenhan's words and looked at him with interest.

Currently, the business of Jiuding Media Group was almost entirely developed under Xia Yu's guidance, including the establishment of newspapers and magazines like *Jiuding Daily*, *Fengyun Daily*, and *Economic Weekly*.

Whether it was about launching newspapers or acquiring them, Yan Wenhan had been executing Xia Yu's directives meticulously, striving for perfection in every task.

As an executor, Yan Wenhan had undoubtedly been excellent.

Now, after such a long time, it seemed this was the first time Yan Wenhan actively and seriously wanted to offer suggestions, especially regarding the important direction for the company's development.

This was a good sign, surprising and pleasing Xia Yu. It indicated that Yan Wenhan had finally become thoroughly familiar with the company, gaining some confidence and starting to step out of his shadow.

This was a necessary path for becoming a capable leader.

It was akin to Zhang Yong of Alibaba Group in later years, who, under Jack Ma's influence, grew and eventually stepped out of Jack Ma's shadow to successfully lead Alibaba.

Currently, Yan Wenhan could manage Jiuding Media Group independently. However, for the company to continue improving and even become less reliant on Xia Yu, there was still a way to go.

With Yan Wenhan now taking the first step, Xia Yu would, of course, offer him the greatest support.

"Feel free to share your thoughts!"

Xia Yu said with a smile and an encouraging tone.

Seeing his boss's supportive attitude, Yan Wenhan felt relieved and slowly said, "Boss, our company has achieved almost full coverage in the newspaper sector. Besides entertainment, we have established flagship newspapers in major categories such as finance, business, people's livelihood, and political affairs. We are either number one in these fields or among the top few, so we just need to maintain our advantage and progress steadily."

"However, after observing and combining it with more mature media market surveys abroad, I've found that there is still a significant opportunity in the magazine sector."

"Some niche areas are either completely blank or lack flagship magazines, which are opportunities."

"So I propose that, in addition to continuing to focus on the newspaper sector, we should invest more effort into magazines. We should create various magazines for different categories and aim to monopolize the magazine industry in Xiangjiang and even Southeast Asia or Asia."

As Yan Wenhan spoke, it seemed he had a clear conceptual plan in his mind. His tone became passionate, and a surge of enthusiasm emanated from him.

Seeing Yan Wenhan's state and hearing his proposal, Xia Yu's eyes showed a trace of satisfaction.

Such determination was commendable!

However, Xia Yu was more interested in what specific plans Yan Wenhan had prepared.

"Your idea is good. Continue, and do you have any specific plans?"

Xia Yu said with a smile.

"I have some ideas, but they are not very mature yet. Please correct me if I misspeak!"

Yan Wenhan first expressed modesty, then took a deep breath to clear his thoughts, and began to elaborate in detail.

"In the finance and business sector, our *Economic Weekly* magazine has been very successful and complements *Jiuding Daily* and *Nanhua Daily*."

"And our *Fengyun Daily* is also very successful, indicating that we have the capability to excel in political news and could potentially create a political news magazine."

"I also studied the most mature media industry in the United States, and I found that the market for political news magazines is not smaller than that for business and economic magazines."

"In the US, there are three major political news weeklies: *Time*, *Newsweek*, and *US News & World Report*. Each has a weekly circulation of over 2.5 million copies in the US, and at their peak, their global circulation exceeded 4 million copies."

"However, I observed that these three political magazines mainly target the US domestic market. Even if they have international editions, they are usually in English or European languages like German and French, with no Chinese versions."

"So in the Chinese-speaking market, political magazines are still a blank slate. I think we should occupy this market first, establish a strong foundation, and then challenge these magazines."

Yan Wenhan finished speaking in one breath, feeling a bit dry in the mouth, and licked his lips.

"There's water over there. Help yourself, no need to be formal."

Xia Yu, noticing his condition, gestured towards the coffee table.

"Thank you, boss!"

Yan Wenhan, without hesitation, poured himself a glass of water and drank it in one go.

"Your idea is very good. I approve. Go ahead and implement it!"

After Yan Wenhan finished his water and sat down again, Xia Yu gave him an affirmative response.

Yan Wenhan's face lit up with a brilliant smile upon hearing this.

Then Xia Yu asked, "Have you thought of a name for it?"

"Boss, how about *Fengyun Weekly*?"

Yan Wenhan suggested.

"That works. It continues the name of *Fengyun Daily* and leverages its reputation to boost the magazine's starting point and growth speed. Let's go with that name!"

Xia Yu nodded in satisfaction and made the decision.

"Got it!"

Yan Wenhan replied with a smile.

"From the look of it, your magazine plan must include more than just this. Besides *Fengyun Weekly*, what else do you want to do? Let's hear it all! As long as it's reasonable, I will support you!"

Xia Yu continued to ask, encouraging Yan Wenhan to present all his ideas.

"Boss, I've also studied the fashion magazine market and found it has great potential. Moreover, because it can interact with industries like jewelry and fashion, the advertising revenue could even surpass other magazine sectors."

"So I want to create a fashion magazine."

"In addition, I noticed an American magazine called *Playboy* that has grown rapidly. This company, based on the magazine, has expanded into cosmetics, bags, apparel, and entertainment, which has been very inspiring. I researched our local market and found no similar magazines. The market is a blank slate!"

"I believe that if we also create a magazine like that, it should have a market. Most men would probably find it irresistible."

Yan Wenhan continued, detailing his research and independent analysis, which was very convincing and demonstrated that he had put considerable thought into it.

"Clap, clap, clap!"

"Very good!"

Xia Yu applauded and praised Yan Wenhan.

This kind of recognition and praise made Yan Wenhan's face beam with joy. Despite his modest demeanor, his excitement was hard to hide.