Chapter 430: The Foundation of a Global Media Giant

Xia Yu was well aware of Yan Wenhan's proposal, and in fact, he knew the ins and outs even better than Yan Wenhan.

The potential and impact of fashion magazines and *Playboy* were indeed far more formidable than Yan Wenhan had imagined.

One thing Yan Wenhan didn't get wrong was that magazine revenue in the fashion sector was indeed the highest among all magazines!

Xia Yu had seen a 2009 ranking of advertising revenues for well-known magazines in China.

In the economic and management sector, the top magazine, *Caijing*, had annual advertising revenues of around 200 million. The second, *Fortune*, had about 150 million, and the third, *First Financial Weekly*, barely exceeded 100 million.

However, in the fashion and beauty sector, the top magazine, *Fashion Cosmopolitan*, had annual advertising revenues of 670 million. The second, *World Fashion*, had 570 million, and the third, *Rayli Fashion*, had 490 million.

Furthermore, the statistics showed that there were 13 magazines with advertising revenues exceeding 100 million and 9 magazines with revenues exceeding 200 million!

And these figures were from 2009, before significant currency devaluation.

Comparing these two fields, the disparity was immense!

The top magazine in economic and management, *Caijing*, could only match up to the tenth place in the fashion sector!

It was evident that women's magazines were indeed lucrative!

If Jiuding Media Group could successfully develop fashion magazines, the advertising revenue would undoubtedly surpass that of other newspapers and magazines.

With the same circulation, surpassing *Economic Weekly* would not be an issue!

"Wenhan, your idea is excellent. We can proceed with it, and I'll give you my full support!"

Xia Yu said with certainty, making a commitment.

"Thank you, Boss!"

Yan Wenhan expressed his gratitude with joy.

"Wenhan, you've mentioned a lot, and I also have some ideas for you to consider!"

Xia Yu pondered for a moment and then said slowly.

Yan Wenhan immediately composed himself, sat up straight, and looked at Xia Yu with attentive eyes, ready to listen.

"In the newspaper sector, our company has established a leading position in Southeast Asia, but since we're at it, we should cover all categories."

"In entertainment, we lack a representative newspaper."

"Although entertainment might seem somewhat lowbrow and considered less prestigious now, with many entertainment newspapers being third-rate tabloids, I believe the entertainment industry still has great potential and its influence will continue to grow. As a businessman, we should not view any industry with prejudice."

"Since entertainment news is seen as low-end by everyone, let's set a standard to raise the bar and build authority. What do you think?"

"Yes, you're right!"

Hearing his boss's inquiry, Yan Wenhan nodded thoughtfully.

"So next, the company should establish a newspaper focused on the entertainment sector, called *Entertainment Daily*. It should be grassroots, popular, yet professional. Maintain a balanced approach, avoid reporting false news or sensational scandals, and this will enhance the newspaper's quality and authority!"

"In the media industry, authority always comes first!"

"Got it?"

"Understood!"

Yan Wenhan nodded solemnly and quickly took out his notebook to record the points.

"With *Entertainment Daily*, we will achieve full coverage in the newspaper sector. Now let's discuss the magazine sector."

Xia Yu summarized, took a sip of water to clear his throat, and continued.

"The magazine market is larger and more profitable than the newspaper market. So in the coming years, Jiuding Media Group should focus primarily on the magazine sector while consolidating and enhancing its newspaper operations."

"I'll list some categories for you to note."

"In the entertainment sector, we could produce a magazine called *Entertainment Weekly*, a comprehensive publication covering movies, videos, concerts, records, tapes, and books, as well as interviews, reviews, and product introductions. We could even include sections on children's entertainment and entertainment equipment purchases."

"For male magazines, you mentioned creating something similar to *Playboy*. I also have some ideas. The local market is a blank slate. We could create a magazine to fill the gap in the male periodical market and meet men's psychological needs."

"The magazine could be named *Men's Fashion*, with the mission statement "True to Manhood." The content could feature sexy photo spreads of women, keeping within reasonable bounds. I believe it will be well-received by men from all walks of life, from grassroots to elite and wealthy."

"As for the fashion sector, it's a broad category with ample market potential."

"For instance, in the fashion and beauty sector, we could create two magazines: *Fashion Cosmopolitan* and *Fashion Gentleman*, targeting women and men respectively. The editorial focus could be on personal growth, relationships, and career development, covering topics like people, emotions, health, career, lifestyle, fashion, beauty, and entertainment."

"We could also create a magazine for high-end, mature, and sophisticated women called *Fashion Bazaar*."

"Similarly, we could have a magazine targeting mature and elite men, named *Fashion Bazaar: Men's Edition*."

"Additionally, in the health and family life sector, we could produce two magazines called *Fashion Health*, with men's and women's editions, focusing on the theme of "health" and covering physiological health, mental health, and social adaptability."

"In the sports and hobbies sector, though currently less prominent, it has future potential. We could create a magazine called *Fashion Travel*, drawing inspiration from *National Geographic*, offering unique travel reading experiences to inspire readers to explore the world."

"We could build *Fashion* into a major brand and also consider magazines like *Fashion Home* for the home industry and *Fashion Time* for the watch industry."

"Besides these, there are other fields. For example, in the automotive sector, we could create a professional automotive magazine called *Automobile Magazine*, dedicated to providing the latest, most authoritative, comprehensive, and objective automotive information, which would attract a lot of advertising once successful."

"In literature, culture, and art, we could create a magazine called *Musical Notes*, emphasizing "beauty of humanity and human nature" and maintaining a "readable and exciting" standard, which would also have a promising future!"

"As for other fields I haven't mentioned, you can explore them later. The magazine market is enormous!"

Xia Yu continued to elaborate as ideas came to him.

Looking at Yan Wenhan, who was still stunned but diligently taking notes, Xia Yu smiled.

Xia Yu watched quietly until Yan Wenhan finally put down his pen, expressing genuine admiration and emotion: "Boss, you are incredible. I didn't realize there was such a vast market and space in the magazine industry. Your guidance is truly enlightening!"

Hearing Yan Wenhan's admiration and seeing his amazed expression, Xia Yu smiled and encouraged: "Observe and think more, and you can discover it too!"

"Definitely! I will remember your guidance!"

Yan Wenhan nodded seriously in agreement.

"With all this noted, do you have an outline of how the company should develop in the coming years?"

Xia Yu asked.

"Yes!"

"For the next few years, even decades, we will focus on deepening our presence in newspapers and magazines, establishing our foundation, and expanding from Xiangjiang to Asia, Europe, and eventually the world!"

"How to operate the magazines and newspapers and how to improve them is up to your exploration and research. I leave it to you, and I believe you will do well. Don't let me down!"

Xia Yu said with an expectant gaze.

Yan Wenhan pressed his lips together, full of determination, and nodded solemnly.

"Rest assured, Boss. I will work hard and won't let you down!"

"Good!"

"Any questions?"

"None for now!"

Yan Wenhan shook his head.

"Ask me if you have questions later. Otherwise, you can go and get busy!"

"Goodbye, Boss!"

Yan Wenhan respectfully put away his notebook filled with ideas, grasped it firmly, and bowed to Xia Yu before slowly exiting the office.

Watching Yan Wenhan's retreating figure and feeling his burning enthusiasm, Xia Yu showed an expectant smile.

"Let's hope you don't let me down!"

"If these magazines can be developed, Jiuding Media Group will have the foundation to become a global media giant!"