Chapter 287: Trademarks

The most important decoration of this shop is the facade! Whether a shop is good or not depends on its recognizability.

The facade of Fumando is mainly decorated with the three colours red, yellow and green.

On the facade is the Fumando logo, which is made up of a circular pattern of the Chinese character for 'return' (回) and a variation of the Chinese character for 'happiness' (福).

The character 'fu' is in the middle of the 'hui' pattern.

The whole logo looks very classical and Chinese, and you can tell at a glance that the store must be owned by a Chinese person.

Then there are the three big characters 'Fumando' in the lower right corner, and three small characters: 'XX Shop!'

The small characters belong to the name of the place, indicating that this is a certain chain store.

With this distinction, it is also convenient for management.

Han Songlin briefly looked around, had a brief chat with Xia Yongshan, and then, together with He Hongjun, prepared to continue to the next place.

When Xia Yongshan heard that Han Songlin and the others were leaving, he wanted to keep them for a casual meal.

Han Songlin naturally expressed his gratitude, saying that they still had to visit several places today, so they would skip the meal.

Han Songlin also politely said, 'Boss Xia, next time I have the chance, I'll treat you to dinner!'

Xia Yongshan: 'Mr Han, I'll remember that!'

'Ha ha, I'll remember that. If there's a chance, I'll definitely treat you! We'll go now, but if there's anything in the future, just call!'

'Okay, drive safely!'

'Well, you don't need to see us off!'

After bidding a warm farewell to Xia Yongshan, Han Songlin and He Hongjun continued to their next location.

This franchise store has already opened.

Han Songlin and He Hongshun had a chat with the store owner, asking about business conditions, whether the goods delivered were selling well, and whether there were any requests for Fumanduo Supermarket in terms of product variety and logistics.

Han Songlin also saw the white spirit produced by Fule Liquor Industry placed in a relatively conspicuous position on the store's white spirit shelf.

Inside Fumanduo Supermarket, there is also a constant summary of supermarket sales.

What kinds of goods should be placed where, and at what times? Will different ways of displaying goods affect sales?

What is the optimal price for different goods to stimulate customer desire to buy?

And what goods should be promoted, discounted, etc., at different times of the day and in different seasons?

There is also the question of the acceptance of goods in different regions.

There is a lot to know about selling things.

Han Songlin, after all, knew some of the contents of the supermarket in the future, and he revealed them all, and then asked everyone to study them together.

Han Songlin even specially set up a data analysis department within the Futomdo supermarket to specifically analyse all kinds of supermarket data.

Of course, there were also various internal supermarket training sessions.

In the future, Han Songlin had indeed had shopping experiences in convenience stores, medium-sized supermarkets, and large supermarkets, but before, he had gone in as a customer.

Now, Han Songlin is the operator.

A qualified operator must have the mentality of a customer and must consider issues from the customer's perspective.

However, the mentality and perspective of a customer cannot be that of an operator.

Therefore, Fumanduo Supermarket is also constantly undergoing trial and error and change.

Good opinions and suggestions are quickly adopted and implemented, allowing Fumanduo Supermarket to quickly mature in its operations.

At noon, they ate in a small shop in the town.

The food in the small restaurant was not very rich, just ordinary home-style dishes. But the stir-fried pork was really good, and Han Songlin and He Hongshun finished the entire dish.

Looking at the remaining oil and soup in the dish, Han Songlin and He Hongshun couldn't help but smile at each other.

'This stir-fried pork is the best I've ever had in my life!' Han Songlin exclaimed. In the past, he also pursued good food.

But he prefers to say that he cooks it himself, and there's nothing he can do about it. He can't really afford to eat out.

Nowadays, however, Han Songlin likes to go out and find hidden delicacies.

It's like treasure hunting, and every time he eats a delicious meal, he feels a sense of surprise.

Well, most restaurants can't really give that sense of surprise.

He Hongshun nods in approval: 'It's really good, the chef can cook!'

The two men settle the bill and continue to the next place.

By the time they returned to the city centre, the lights had been turned on and the city's brief nightlife had already begun.

There is relatively little nightlife in the city these days, and it doesn't go on all night.

Basically, everyone goes home at around 8 or 9 o'clock.

'Just leave me here!'

Han Songlin got off the car and said to He Hongshun, 'Go slowly when you go back, and tomorrow, I won't go to the supermarket.'

He Hongshun: 'What about the meeting tomorrow?'

'Just chair it. You're the general manager of Jiangzhong now.'

He Hongshun smiled bitterly to himself. With such a big shot as you here, how dare I make any decisions?

Of course, although Han Songlin is in Jiangzhong, he will limit He Hongshun's play; but there are also benefits.

When he is away from Han Songlin, he can report on his work from time to time.

Many people would like to get this opportunity, but they can't.

As long as He Hongshun achieves results, Han Songlin will definitely be able to see them, and a promotion and pay rise will be a natural consequence.

This is why so many people like to stay close to their leaders.

Opportunities and crises always coexist!

There are many opportunities around leaders, but only for people with strength. If you don't have strength, don't go near leaders, or you'll look incompetent.

If there is a lack of someone who can entertain the leader, and if you feel that you have the ability, you can also try.

Since ancient times, there have been many people who have risen to power in this way.

Han Songlin watched He Hongshun's car drive away before walking towards the residential area.

The dim light made Han Songlin's figure look a little long.

There were not many cars on the road, and it was only a little after eight o'clock, but it already felt like midnight.

Han Songlin walked slowly. He had asked He Hongshun to drop him off a short distance from the residential area, so that he could walk alone and think about things.

At Fumando, Han Songlin had basically done everything that needed to be done.

Next, he would control the pace of the supermarket's development, without needing to be involved in every detail.

A good manager doesn't mean having to personally handle every single thing.

Instead, they should delegate things to the right people.

In this regard, Han Songlin particularly admires Liu Bang, the first Han emperor. Liu Bang went from being a humble village headman to emperor, and the reason for this was that he had a large group of talented people around him.

To say that Liu Bang was not capable is pure nonsense.

Liu Bang was absolutely brilliant in terms of leadership ability, not to mention other aspects.

As for being a character like Ming dynasty founder Zhu Yuanzhang, Han Songlin says he couldn't do it.

There are quite a few entrepreneurs in China who can do it, sleeping just four or five hours a day, then working, and still looking full of energy every day.

I can only admire such people!