Chapter 435: Use shopping cards to gather funds

'Everyone has received their year-end bonuses this year, right?' Han Songlin asked the manager of the supermarket; a female manager, who makes extensive use of female employees in the supermarket.

No mistake, she makes extensive use of female employees.

Female employees naturally have an advantage in the sales field, and that advantage lies in their affinity!

Yes, that's it.

In addition to affinity, patience is also a quality that women generally have in higher quantities than men.

When it comes to the year-end bonus, a smile appeared on everyone's face. To be able to get a year-end bonus was something that no one had expected.

What a surprise!

"I've already received it!'

Han Songlin didn't ask about the specific amount either. The year-end bonus for supermarket employees will definitely be much lower than that of R&D and technical personnel.

'Overall, I'm satisfied with the supermarket. Of course, it's not enough for me to be satisfied, you have to be satisfied too, and so do the customers. Our supermarket provides customers with the best quality goods and the best shopping experience. As for the goods, we can't control that, that's the job of the purchasing and quality control departments. Of course, you should also pay attention to collecting customer feedback on a regular basis, and those goods with low ratings should definitely be removed from the shelves.'

'The shopping experience includes the service we can provide to customers and the shopping environment. When customers come in, if they see things in the supermarket are arranged in a messy way, it will make them feel uneasy.'

'In this regard, everyone must pay attention to tidying up the goods that have fallen off the shelves.'

Han Songlin was about to stop talking, but in the end he couldn't help but say, 'Right, there's one more thing. Nowadays, some companies don't care about treating customers as God; here, no one is God. We have an equal relationship with our customers. We provide high-quality goods and reasonable services, and they come to spend money. We just take what we need.'

'Everything is about reason. If you encounter unreasonable demands, you must refuse decisively.'

'There are all kinds of strange people in the world, don't indulge them. If you need to call security, just call them and they will take them away.'

Every Fumanduo supermarket is equipped with security guards.

Nowadays, it is difficult to find work for many retired soldiers. Once a Fullmart arrives in a new location, it will contact the relevant local authorities and express its hope that it can recruit recently discharged soldiers as security guards.

The number of security guards required for a single Fullmart supermarket is also seven or eight, and they basically work in two shifts.

If there are many Fullmart supermarkets in a city, the number of security guards required will naturally be even greater.

Han Songlin's words are very morale-boosting for supermarket employees.

Li Gang looked at Han Songlin and said to everyone, 'Although we don't like to make mistakes, if we need to call security, we shouldn't do it lightly, otherwise, so many customers are watching, and it will have a bad influence. And one more thing, pay attention to preserving evidence and gaining the understanding and support of the surrounding customers.'

Anyone in sales gets angry sometimes.

Out of a hundred people, ninety-nine are good people, but there is bound to be one bad one!

Is that a high percentage?

It's really not that high. In real life, it's even higher.

Han Songlin said to Li Gang as they left the supermarket: 'How are things going with the supermarket membership cards and shopping cards?'

Li Gang: 'The shopping cards have already been made and can be launched on the market at any time.'

'Then launch them! This is the Chinese New Year, so sell them like crazy. To get people to buy them, you can offer discounts and so on. Also, you can do something with the membership cards, like offering a 50% top-up for every 1,000 yuan top-up. You decide how to do it, even offering a 100% top-up.'

'In this way, we can raise a large amount of funds, and this year's various plans can be carried out smoothly.'

Shopping cards and membership cards are a supermarket's powerful tool for pooling funds.

No supermarket has done this yet, and Fumanduo has become the first to try it, so it will naturally pool a large amount of funds.

To put it bluntly, this money is equivalent to the money that customers will spend in the supermarket in the future, and it is deposited in the supermarket in advance.

Many people won't spend this money.

For example, shopping cards are an excellent gift for friends, relatives and leaders.

Supermarket shopping cards are not issued in the real name system, so anyone with a shopping card can go to the supermarket and spend the money.

If an ordinary family has a shopping card, they will definitely go to the supermarket to spend it.

But what about some leaders?

I can't say too much, but that's the way it is.

The end result will be that many shopping cards may never be used in the Fullmart supermarket.

At that time, the Fullmart supermarket will upgrade its system, replace the reading equipment, and simply refuse to recognise the old cards.

Fullmart will even stop issuing supermarket shopping cards and other such things.

'Supermarket shopping cards are quick to bring in money, but you have to focus on supermarket membership cards. For members, you have to issue cards under real-name system, and try to register members' phone numbers, addresses and other information. Membership cards should also have consumption points, which can be exchanged for prizes in the future. You can even use points to enter prize draws.'

'These members are the most stable consumer group in our supermarket. As long as there is a large membership base, then it is impossible for our Fumanduo Supermarket to not make money!'

After becoming a member of Fumanduo, as long as Fumanduo doesn't kill itself, then these members will definitely choose Fumanduo as their first choice when shopping at the supermarket.

'We can also do some exclusive promotions for members, and we can keep the prices slightly lower for members. These exclusive promotions can be placed in a prominent location and can be rotated over a period of several days.'

Han Songlin pinched his chin slightly: 'Exclusive promotions for members can make the manufacturer bear the cost.'

At this time, Han Songlin just said whatever came to his mind.

As for how these measures came about, Han Songlin definitely did not think of them himself; many of them were measures played by later generations.

Li Gang was quite excited after hearing Han Songlin's words. He knew that any of these measures could make the Fullmato supermarket skyrocket.

Foreign supermarkets are powerful?

In the face of our Fumanduo, they are just so-so.

Han Songlin, however, did not know that Li Gang was full of confidence at this time. If he had known, he would have just laughed.

In the past, I thought that these foreign companies, as early movers, were advanced in management and had the best of everything.

Facts have proven that I was just thinking too much on my own.

We are the best, we are the best, but because we lack self-confidence, we feel that we are not good enough.

Just get in touch with the world more, and you will find that there are many good people out there. But most people in the world are worse than you.

Eventually, through continuous hard work, you will become the best in the world!