Chapter 75: The 101 Promotion Strategy (1)

In recent days, Chen Hanxing had been busy with the recruitment of part-time college students. Although the F Building 101 advertisement had gained some recognition within the Finance College, only about 40 students had actually signed up for the part-time work. 

Considering the nature of student part-time jobs, which include high turnover rates and a lack of commitment, many students dropped out for various reasons: bad moods, breakups, studying for exams, or simply not being able to convince themselves to make sales. However, there were those who stuck it out—either due to financial difficulties or because they genuinely wanted to contribute.

Chen Hanxing belonged to the latter category. His coordination of the platform had been smooth and the project was even officially supported by the Finance College, making it a relatively high-profile entrepreneurship project on campus. But to truly turn the platform into a profitable business, superficial promotion wasn't enough. He needed to go deeper into each study room and dormitory, meeting face-to-face with more students.

However, since Shen Youchu couldn't manage all the tasks—recording, weighing, picking up, and organizing on her own—Chen Hanxing needed a person who would be stationed at 101. This person couldn't just be someone who showed up inconsistently. They had to be honest, responsible, and ideally male, as there was also some physical labor involved.

Chen Hanxing had set his sights on Li Zhenan. 

Why Li Zhenan? Because Yang Shichao and Guo Shaoqiang lacked discipline, Dai Zhenyou was irresponsible, and Jin Yangming was busy with a romantic relationship. Li Zhenan, on the other hand, was the most reliable overall. 

That evening, after returning to his dorm, Chen Hanxing called Li Zhenan to the balcony for a chat.

"Li, you know what I've been busy with recently, right?" 

"Of course, I think the whole Humanities department knows by now. You're the first to start a business for freshmen," Li Zhenan replied with a smile. "When's your opening? I have some letters ready to be sent through 101, gotta take care of Brother Si's business."

"Thanks, brother, but I need you to help me with something." 

"What's up?"

"101 still needs someone. I'd like you to come over and give me a hand."

Li Zhenan paused. "Isn't Shen Youchu from our class already there?"

"She can't do it. She's just a girl, and can only handle some of the logistical work," Chen Hanxing patted Li Zhenan on the shoulder. "Brothers working together will make us unstoppable!"

Li Zhenan thought for a moment. "I can do it for a short time, but I'm planning to take some exams soon."

Chen Hanxing seemed not to hear, and he opened the balcony door, ready to go out. "I'll introduce you to some new friends tomorrow."

"Chen, I really want to take the exam..." Li Zhenan called after him.

"After class, head to 101, don't forget," Chen Hanxing's voice echoed from a distance.

"Ugh..." Li Zhenan sighed. He hadn't agreed yet, but somehow it felt like a done deal.

Once everything was arranged, Chen Hanxing divided the 40-odd part-time students into seven small teams, with about six people per team. His plan was to spend the next week running promotional campaigns in the dormitories and classrooms, each evening following a different team.

On Monday, it was the first team's turn. The team consisted entirely of male students, so Chen Hanxing went with them to the male dormitories.

Standing at the bottom of the dormitory building, Chen Hanxing gave them a final motivational speech.

"I know everyone isn't here for the money. You want to improve your skills through this part-time job. I feel the same way. But developing skills isn't something you can just talk about. Now's the time to seize this opportunity. I hope everyone will value and cherish it!"

After the speech, Chen Hanxing and the first team began their "sweep" of the dormitories.

The process was almost indiscriminate, and there were all kinds of responses. Some dormitories showed interest, asking about the differences between 101's courier service and the postal service. Chen Hanxing explained the pricing, delivery speed, and convenience. Students were most interested in the price and convenience, and since the express service was much cheaper than the postal service, and there was no pickup service available for postal services, 101 had a clear advantage.

"If you want to send packages, you have to go to the postal office in Yiwu. But at 101 in F Building, you can just drop them off," Chen Hanxing explained.

He wasn't yet planning to promote "door-to-door pickup" or advertise "Deep Express" as a service. He was focusing mainly on the 101 base in F Building. However, there was a concern: the postal office was a semi-government agency, while Deep Express was a private company, which led to some doubts about the safety of packages.

Just as Chen Hanxing was about to explain, a student from the first team, named Shang Bing, spoke up.

"Don't worry about it. Our base is right in F Building 101, which you walk past on your way to class. As the saying goes, you can't escape the temple even if you run from the monk, so there's no reason to worry. I'll even show you my student ID."

Shang Bing then took out his student ID, and the other team members followed suit, showing their IDs as well. This helped calm down a student who had been worried about security. "I wasn't doubting you. Just asking. I actually have a package, so I'll drop it off at 101 tomorrow."

Chen Hanxing also took out his student council ID: "This is my student council vice president badge. If you're not sure, feel free to take down my info."

After hearing this, the students became more confident, and by the end of the conversation, four out of the six students in the dorm agreed to send their packages through 101 the next day.

After leaving that dormitory, the first team was excited. It was a good start. But Chen Hanxing remained calm. He knew there would be setbacks.

As expected, when they reached a dormitory on the third floor, the atmosphere was different. The students inside were each doing their own thing, no one was talking, and no one greeted the strangers.

Chen Hanxing realized that there was some tension in the dormitory. This kind of situation wasn't rare in college, but he couldn't stop promoting just because of it. He had to push through.

Clearing his throat, he started his introduction: "Good evening, everyone. We're from F Building 101..."

After a short introduction, the dormitory remained silent. Some students continued to study, others did laundry, but no one responded.

Chen Hanxing smiled and didn't feel awkward, but decided not to linger. He left a few flyers and moved on to the next dorm.

Later, when walking back past that dormitory, one of the team members noticed that the flyers had been thrown into the trash.

This showed that they hadn't even bothered to look at the flyers before discarding them.