897 PR Plan

"In the words of the Jinling store, the kitchen staff felt that although the ingredients were not very fresh, they did not think that there would be any problems with eating them! However, the focus of our discussion at the moment is not on these, but on how to deal with this brand crisis!

"I believe that you have all learned more or less about the situation on the way here, so the most urgent thing is how to handle the crisis public relations! The problems and situations this time are extremely serious for Jianghu Hotpot. If we don't handle them properly, it will be like playing a good hand of cards badly. Not only will our reputation plummet, but we will not be able to explain to Mr. Ye alone! I believe that Mr. Ye has definitely learned about the situation now, but he has not called me until now. It is obvious that he must be dissatisfied!

"Therefore, I hope that we can come up with an appropriate solution as quickly as possible. Firstly, we need to give an explanation not only to the consumers, but also to Mr. Ye!

Liu Xi said doubtfully.

"Currently, topics related to food poisoning have become popular on Weibo, Tik Tok, and many other platforms. We can't let this popularity continue. We must find a way to contact the relevant platforms to suppress the hot searches!" said a senior executive.

Liu Xi shook his head slightly.

At that time, Chen Yihao sang a different tune without thinking, "No, I don't agree with the behavior of suppressing the hot search. Judging from the current public opinion, it is obvious that our competitors have used capital to enter the market and lead public opinion. Even the reason why the relevant topics can be on the hot search so quickly is that the other party is most likely behind the scenes! In this context, if we find a way to suppress the hot search, what is the difference between that and sending weapons and bullets to the enemy? The other party will undoubtedly use this to further expand the battlefield of public opinion, and then we will face an even more dangerous situation!"

After hearing what Chen Yihao said.

The senior executive who wanted to suppress the hot search public opinion suddenly remained silent.

"Mr. Chen is right. It is absolutely not advisable to suppress hot searches. That will only confirm that Jianghu Hotpot is guilty! Therefore, I advocate facing this matter frankly. Regardless of whether there is any trick behind this food poisoning incident, our top priority is to explain to the outside world first, make the actual situation public, announce the dismissal of the store manager and related personnel involved, personally visit the customers who suffered from food poisoning in this incident, and give them corresponding compensation. In addition, we will make unified compensation to all consumers who came to the store today!" said Vice President Yu Shoucheng.

"The food poisoning incident occurred because the food supplier sold inferior products as good ones. Are we just going to take the whole blame?" another senior executive frowned.

"Yes, it is true that the food supplier cheated us, but what we should do is not to pass the buck, but to give consumers a sufficiently satisfactory explanation! Let me ask, if we choose to pass the buck, will consumers accept it? Can we resolve this crisis?" Yu Shoucheng said in a serious voice.

"Would it be too much to fire the store manager and related staff just like that? You know, they are also working for the business of Jianghu Hotpot. Wouldn't this discourage other employees?" Someone skipped the topic of Yu Shoucheng and raised an objection.

"If an enterprise wants long-term development, it must not be soft-hearted. If we had not emphasized again and again that the quality of ingredients must be guaranteed, perhaps we would not have to come to this point! But despite repeated emphasis, this kind of incident still happened, and it must be dealt with! When knowing that the ingredients are problematic, they still let the ingredients on the table, what kind of behavior is this? This is an act that will destroy the reputation of Jianghu Hotpot! In addition, 1% of the store's turnover is used as salary commission. Could it be that the commission factor here leads to the irresponsibility of the employees below? If our headquarters does not take an iron-fisted attitude to set an example, who can guarantee that the same incident will not happen in other stores? If it happens again, the Jianghu Hotpot's signboard can be directly removed!" Yu Shoucheng said forcefully.

Immediately after Yu Shoucheng finished speaking.

President Liu Xi also spoke up, "Mr. Yu is right. We must make a decisive decision. The store manager and related personnel must be fired. Even if we take a step back and say that they are purely for the store's business, for a company, good intentions are not a reason to do bad things, and cannot be a reason to do bad things! Moreover, the cohesion and sense of belonging of a company are by no means forged by so-called kindness. More importantly, for this incident, we must give the outside world and consumers a satisfactory explanation!"

The words fell.

Looked at the time.

Liu Xi looked at a senior executive who attended the meeting and said, "Manager Hu, please draft a public announcement based on the following points I mentioned. First, due to negligence in quality inspection, the purchased ingredients were inferior and sold as good ones. Second, due to the irresponsibility of the store manager and the kitchen staff, the problematic ingredients were brought to the table. The store manager and related kitchen staff involved will be dismissed from today. Third, Jianghu Hotpot will be responsible for this incident and will follow up and compensate customers who have suffered food poisoning. Fourth, all customers who come to the store today will be compensated accordingly. Fifth, from now on, we will increase the intensity of management and control and accept external supervision! Based on the above points, plus some supplements, draft the public relations copy and send it directly to me! Once the results of the food inspection are confirmed to be caused by the ingredients of Jianghu Hotpot, immediately issue a public relations announcement!"

"Yes, Mr. Liu! But I think we need to do more than just this. There are also those negative contents about people exposing their experiences everywhere. Should we respond to them? After all, I don't think there is much truth in those so-called revelations!" Manager Hu said.

"You should first collect and lock down the so-called revelations. Then President Chen will go in depth to find out whether the situation is as those so-called whistleblowers said. If it is confirmed to be a false rumor, then issue a statement asking the rumormonger to delete the post and apologize. Otherwise, directly sue for defamation and follow through!" Liu Xi said.

"Okay Mr. Liu!"

"Okay, go and prepare what I said first!

With the departure of Manager Hu.

Not long after, the meeting came to an end under the chairmanship of Liu Xi.

Soon, after other senior executives left, only Liu Xi, Yu Shoucheng and Chen Yihao were left in the conference room.

"Mr. Liu, Mr. Yu, is there something fishy behind this food poisoning incident?" Chen Yihao asked.

"Even if there is something fishy, ​​it's normal. After all, Jianghu Hotpot has blocked the financial path of too many people. But for now, it doesn't matter whether there is something fishy or not. Even if there is something fishy, ​​it's not easy for us to dig out evidence. Let's just treat this as a test for us!" Liu Xi said.

"Mr. Liu is right. When water comes, earth covers it; when soldiers come, we fight them with soldiers. It is common in the business world to counter each move with a counterattack. If someone is deliberately stirring up trouble behind this incident, it means that the other party has run out of tricks. As long as we can resolve it, the other party will not have much good luck!" Yu Shoucheng echoed.

Chen Yihao nodded thoughtfully, "What about our food supplier? How should we investigate and hold them accountable?"

However, just as Chen Yihao finished speaking, before Liu Xi could respond, the buzzing sound of the cell phone rang out. He raised his hand towards Chen Yihao.

Liu Xi quickly picked up the phone and pressed the answer button.

"Boss Liu, the food inspection results are out!"

The voice from Jinling quickly came out from the receiver.