Chapter 43 Take the lead in calling for strengthening intellectual property protection in China

"If we want to make money from our copyright, our legal team must do something amazing and sweep those pirated websites and pirated disc manufacturers into the garbage of history. Don't pity those shameful pirates! Not only will we knock them to the ground, we will also step on their rotten corpses!"

Ye Xuan waved his hands to cheer up the legal team.

Ever since they busted up some pirated music websites and pirated CD manufacturers, these guys have become a little too complacent.

It's not enough!

If we want music copyright to create real value, we must eradicate piracy.

Only by raising the cost of breaking the law to a terrifying level can the value of the copyrights bought out by YY Culture Communication Company be infinitely increased.

The head of the legal department pushed up his glasses, stood up excitedly and promised: "Reporting to the chairman, we must continue to work hard to eliminate those cockroaches and rats, both physically and mentally!"

That's right!

Ye Xuan smiled and raised his hand to motion him to sit down.

But he said to the acquisition team: "We have currently acquired the copyrights of 15 million songs. Do you think that is enough?

Do you think it's great that we have 50% of the total copyrights?"

The head of the team in charge of acquisitions swallowed hard.

He didn't know how to answer.

Frankly speaking, acquiring the copyrights of 15 million songs for only one billion is indeed an amazing achievement.

If intellectual property protection were stronger.

YY Culture Communication Company can live off its success for the rest of its life with just 50% of the music copyrights.

However, the head of the acquisition team saw anger in the boss's eyes.

Be good!

Does the boss really want to monopolize the intellectual property rights of most of the music?

After an impossible thought came to his mind, he became more and more certain of his boss's ambition.

He quickly stood up and apologized for the complacency that had just emerged in the team: "No! We want to get more intellectual property rights!"

Listening to the roar of the acquisition team, Ye Xuan nodded with satisfaction: "It's good that you are not satisfied. Then I will give you a task. Next, start acquiring the copyright of music works. We don't just want to acquire the copyright of film and television works."

Of course, there are deeper ideas, but Ye Xuan doesn't need to explain them one by one to the management.

They just need to carry out their plans well.

The newly formed YY Culture Company does not have as many small factions as the Ye Group, and the working atmosphere is very good.

Every task arranged by Ye Xuan was carried out extremely effectively.

He was like a painter facing a blank canvas, freely painting and splashing ink to outline the prototype of his entertainment empire.

There's a bit too much chicken blood.

As the meeting progressed, the tip of the iceberg of one huge plan after another was revealed.

The management attending the meeting turned into hungry wolves.

I can't wait to end the meeting and rush out of the conference room to complete my respective tasks.

Personally participate in the process of creating an entertainment empire.

None of the elites who can make it to the management level are fools.

They all understood that if the boss's ambitions were realized one by one, any branch would become a hot key link in the entertainment industry.

And now is the last time to catch the train to the future entertainment empire.

If you don't work hard now, when will you?

The meeting achieved its desired purpose, and Ye Xuan announced the adjournment amid the employees' thunderous applause and admiring eyes.

After returning to the office, he instructed Ning Nanshi: "Help me contact a heavyweight interview, then find more Internet trolls and media, and start promoting the importance of intellectual property protection in all aspects."

Think about some of the biggest Internet names on Earth.

For example, Jack Ma, Lei Jun...

The vast majority of them use their celebrity status to build an image for their business, gather fans and lead consumption.

In fact, the means are very simple.

It is nothing more than using personal image and brand image to bundle them together.

But, it is useful and effective.

After the meeting, YY Entertainment launched a new round of offensive with punches and kicks.

First of all, in terms of film and television copyrights, we have begun to spend a lot of money on acquisitions, with considerable results.

He spent more than 1 billion to buy nearly 20% of the film and television drama copyrights on the market, and all of them were of relatively high quality.

Then the legal team did not stop there, bringing one copyright-infringing pirate after another to the dock and demanding staggering amounts of compensation.

The most miserable situation is that of a pirated disc producer in a small coastal village.

The person has been sent to prison and is facing compensation for economic losses worth 300 million yuan.

Online media, traditional media and online forums were awakened by the sudden emergence of numerous intellectual property compensation cases.

They have begun to discuss the importance of protecting intellectual property rights.

Some senior music producers and singers also spoke out to support the copyright protection war launched by YY Culture Communication Company.

He also expressed his admiration for Chairman Ye from afar.

They hope that Chairman Ye and YY Culture will continue to work hard for the cause of intellectual property protection, and they will cheer for it.

Some heavyweight national publications have also gradually expressed their views, calling for stronger support for the protection of intellectual property rights.

The smarter guys have foreseen the end of pirates and are beginning to hesitate whether to bet on the copyright of the music.

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