Chapter 73: Pre-Opening Publicity

Chapter 73: Pre-Opening Publicity

"Brother Yi, how did you sleep last night?"

Hearing Wei Sanpao's question, Li Yi shook his head with a wry smile. "This hard bed is really not as comfortable as the one at home. It was quite uncomfortable to sleep on."

Wei Sanpao immediately nodded in agreement. "Yeah, the hard bed isn't very comfortable. How about I sleep on it for you tonight?"

Li Yi chuckled, patting Wei Sanpao on the shoulder. "You're quite considerate, aren't you?"

"Brother Yi, what are we doing today?"

"When will the people you recruited be ready?"

"They're available anytime!"

"Good. Then take them to the streets to distribute flyers today," Li Yi instructed.

"But I thought the flyers haven't been printed yet?"

"Not all of them, but a lot should have been printed overnight. We can start distributing those first."

"Understood! I'll go gather the people now."

Before Wei Sanpao could leave, Li Yi stopped him and pointed to a map of Jiangcheng. "Once everyone is here, divide the work properly. The city center should be our priority. Make sure every major street has people handing out flyers. Do you understand?"

"Got it!"

Soon, more than 120 temporary workers recruited by Wei Sanpao arrived. Around the same time, Xiaowu returned from the printing factory with 20,000 flyers.

Following Li Yi's orders, the team dispersed across the city, distributing flyers in designated areas.

Jiangcheng quickly became lively with the hustle and bustle of these temporary workers.

"Jiangnan Beauty Clothing Chain Store will officially open at 9:30 AM on the 25th! Limited-time 20% discount!"

"Enter the store with a flyer to enjoy additional discounts!"

"Our store features the latest fashion trends from Guangzhou and Shenzhen! Don't miss out!"

"Group shopping deals! 10% off for two people, 20% off for three, and 30% off for four! A rare opportunity—don't miss out!"

Their enthusiastic shouts echoed through the streets and alleys, quickly grabbing the attention of passersby.

Curious onlookers stopped to see what was happening. Many instinctively took a flyer when offered one.

Upon reading the contents, they were surprised. A new clothing chain store with great discounts?

That couldn't be right. They knew all the well-established clothing stores in Jiangnan City. Where did this Jiangnan Beauty Clothing Chain come from?

As the promotional shouts continued, people gradually understood—this was a new store opening on the 25th.

Discounts during grand openings were common, but as the first batch of people read through the flyer, they were genuinely shocked.

This store was different!

First, the clothing styles were modern and fashionable.

Second, the discounts were unusually generous!

For the average consumer, price mattered the most. A store offering cheaper clothes with better deals was bound to attract attention.

Currently, only a handful of established clothing stores in Jiangcheng operated independently rather than relying on department stores. These stores had long formed an unspoken agreement: keep prices high and maintain the status quo.

As a result, most local stores sold expensive yet mediocre-quality clothing.

But now, this newly opened store was disrupting the market with aggressive discounts.

News of Jiangnan Beauty Clothing Store quickly spread across the city.

"Group shopping gives you an extra discount? So, the more people, the cheaper it gets?"

"Looks like it! Otherwise, why would they print so many flyers?"

"Well, we'll find out tomorrow! I just wonder what kind of clothes they're selling…"

Similar conversations could be heard everywhere.

Initially, people ignored the flyer distributors, but as word spread, they began actively seeking out flyers. The special 10% discount for customers who entered with a flyer was particularly enticing!

Even Xu Qingnan, a worker at the meat processing plant, received a flyer…

---

Xu Qingnan glanced at the flyer her coworker had secretly slipped into her hand, feeling a little amused.

Wasn't this the clothing store Li Yi had mentioned?

Although she didn't know the store's name, she was familiar with its location.

Looking at the address—No. 28, Lianhua Plaza—she realized it was the very store her husband had purchased!

The fact that flyers had even made their way to the meat processing plant showed just how effective Li Yi's marketing was.

Thinking about how Li Yi had urged her to quit her job, she felt a mix of emotions.

"Qingnan, where's your husband? I haven't seen him in a while," a coworker asked.

"If you ask me, tomorrow's Sunday, and the factory is closed. You should take him out shopping and have him buy you something nice!"

"Look at that shirt you're wearing—it's been nearly two years, hasn't it? It's time for a change!"

Xu Qingnan smiled and nodded.

But deep inside, she found the suggestion amusing. Why would she need to shop elsewhere? The store belonged to her husband!

Besides, Li Yi had already bought her plenty of new clothes from Guangzhou and Shenzhen. She just found some of them a bit too revealing and was hesitant to wear them in public.

Still, the thought of Li Yi working so hard made her feel warm inside.

---

Meanwhile, Wei Kangan and his family also received the flyers.

Unlike others, however, the flyer in Wei Kangan's hand had been personally delivered by his son, Wei Sanpao!

Sitting in his office, sorting through documents, Wei Kangan looked up as his son burst through the door.

He sighed inwardly. This kid must have come to collect debts from him in his past life—how else could he be so troublesome?

Especially now, with that smug grin on his face.

"Father! The clothing store Li Yi and I invested in is about to open! Make sure you and Mom come support us!"

Before Wei Kangan could even respond, Wei Sanpao had already bolted out of the office.

Left staring at the two flyers on his desk, Wei Kangan could only smile bitterly.

He had known that his son was working with Li Yi and that he had even taken time off to visit Guangzhou and Shenzhen.

But opening a clothing store in just a few days? That was unexpected.

Despite his surprise, he was proud of his son's efforts.

No matter what, he decided that he and his wife would definitely show up on opening day to support them.

---