"Reborn Rich" tells the story of Yoon Hyun-woo, a loyal Soonyang Group employee, who is framed and murdered by the Soonyang family to cover up a tax evasion scheme. He is then reborn as Jin Do-jun, the youngest grandson of the Soonyang family, and seeks revenge by plotting a hostile takeover of the company. The narrative unfolds against the backdrop of the chaebol power structure and the 1997 Asian Financial crisis.
Key Plot Points:
Reincarnation:
Yoon Hyun-woo is reincarnated as Jin Do-jun, inheriting the memories and consciousness of his previous life.
Revenge:
Do-jun uses his knowledge of future events to strategically plot his revenge against the Soonyang family, who betrayed and murdered his previous self.
Hostile Takeover:
Do-jun's primary goal is to take over the Soonyang Group, a conglomerate that includes tech and department stores.
Family Intrigue:
The story delves into the power struggles and rivalries within the Soonyang family, highlighting the complex dynamics of chaebols.
"Reborn Rich" tells the story of Yoon Hyun-woo, a loyal Soonyang Group employee, who is framed and murdered by the Soonyang family to cover up a tax evasion scheme. He is then reborn as Jin Do-jun, the youngest grandson of the Soonyang family, and seeks revenge by plotting a hostile takeover of the company. The narrative unfolds against the backdrop of the chaebol power structure and the 1997 Asian Financial crisis.
Key Plot Points:
Reincarnation:
Yoon Hyun-woo is reincarnated as Jin Do-jun, inheriting the memories and consciousness of his previous life.
Revenge:
Do-jun uses his knowledge of future events to strategically plot his revenge against the Soonyang family, who betrayed and murdered his previous self.
Hostile Takeover:
Do-jun's primary goal is to take over the Soonyang Group, a conglomerate that includes tech and department stores.
Family Intrigue:
The story delves into the power struggles and rivalries within the Soonyang family, highlighting the complex dynamics of chaebols.