Chapter 12

If you made money, naturally some people would be envious. The former largest fruit supplier in the New York area had stopped working.

They first launched a promotion, but it was useless. White collar workers simply ignored it. After all, when people ate fruits now, it's a matter of style and a gesture of goodwill towards themselves. Who cared if each of your apples was 2 cents cheaper?

Later, competitors also built websites with the intention of launching similar services. Originally, this was a very dangerous thing in the mall. Because the new business model created by small companies, once replicated by large companies, would make them stronger in all aspects, and small companies would only be eliminated.

But the opponent suddenly realized that the website couldn't be built. Why?

Because Beck had secretly signed paper agreements with those community convenience stores, which only allowed him to provide fruit storage and delivery services for his family. Otherwise, it would be a serious breach of contract and face high compensation. Because no one had ever done such a thing before, those convenience stores accepted Beck's offer with a little money and readily agreed.

During the quiet months before, Beck went to do these things.

Competitors' fruits might not be inferior to Beck 's, and their prices can be even lower. But they just can't get close to the customers anymore.

They also became angry and wanted to resort to shady tactics. They poached some farmers from Beck's hands, threatened to beat his delivery personnel, and even sent him threatening letters. Beck remained unmoved, and the website continued to thrive, even setting ambitious goals such as "annual sales target of $500 million" and "expanding across the United States within 3 years".

Finally, the opponent had no choice but to invite Beck over and let both sides sit down to negotiate.

As a result of the negotiations, the opponent purchased the exclusive operating rights from Beck at a high cost and stipulated that the "OneFresh" website could no longer provide similar fruit delivery services. It was said that in this battle, Beck and his partners earned a lot of money.

...

"How do you feel? "The monkey asked.

Summer Mu: "Impressive... but I don't think there's anything unethical about what he did."

Monkey: "Hehe... Do you think this is enough?"

...

 Competitors also thought so, just as they had invested a lot of promotional funds and hoarded a large amount of fruit inventory, when the website opened. Customers had seen that "OneFresh" no longer offered fruit as gifts and had switched to this new website, which was a great situation.

At this moment, "OneFresh" launched the "Fruit's Heart Card".

What was the concept of this card? The website told everyone that in order to give back to our customers' kindness, we would provide a batch of fruits with equally excellent quality and prices that were beyond your imagination. This time, we were not making any money. You just needed to place an order on the website, purchase a gift card, and you can pick up the gift that belonged to you at several large supermarkets and our supply points in the local area. And the amount cannot be used up at once, it can be used again next time.

A customer bought a card and was pleasantly surprised when they went to the supermarket. Still the same fruits as before, each one marked with its fresh lineage. The price was not only lower than the previous website, but also lower than the competitor's website. Even much lower than the promotional prices of regular fruit supermarkets! It's really beyond your imagination and unprecedentedly affordable!

——Of course, the price would be lower. Because Beck invested all the money given by his competitors here.

For a while, sales skyrocketed, with rumors circulating that at least hundreds of thousands of $100 gift cards had been sold.

In a region, the demand for fruits was limited, let alone some customers who had bought many cards and given Beck all their fruit demand for the next year. Competitors' websites were suddenly deserted, with some days even selling zero dollars.

Beck used an extremely bloody low price flanking battle to eliminate the new business model he had once created.

And what was the outcome of this small-scale commercial war in the region?

The opponent hoarded a large amount of fruits, which had nowhere to sell and could not be delayed. In the end, they had to sell them all to Beck at a much lower price. In this way, Beck not only did not lose money, but also made a big profit from it. And his and his friends' companies firmly occupied the fruit market in New York from then on.

...

Monkey: "And, haven't there been a few farmers who betrayed him and defected to their competitors? It's said that Beck didn't seem to care at the time. Afterwards, when he monopolized the market, he specifically found these people and completely blocked their sales channels. Also, haven't some of his employees been beaten? He himself has also received threatening letters. Later, he spent a lot of money to hire the best lawyer and brought the person who beat him and the informant to court, sentencing them severely... In short, those who offended him had a very tragic ending. He is a very resentful and cunning person."

Summer Mu: "…"