PETA's business primarily operates in the United States, extending its influence across various European countries. Even in Asian nations, they often engage in opportunistic actions to maintain their presence.
They have two primary ways of making money. One is by targeting companies, forcing them to donate to animal causes as a form of public apology. Once the money enters PETA's accounts, only a minuscule fraction is actually used for animals—the vast majority gets divided among the organization's top executives.
The second method is through public charity donations. PETA publishes their animal placement plans on their website, accepting donations at various tiers. Many unsuspecting individuals, believing it to be a responsible organization, donate money.
However, PETA does not disclose on their website that their method of handling animals is euthanasia.
Their secrecy is not even well-maintained—within just a few days, the detective had already uncovered PETA's euthanasia procedures and captured their process on camera.
Ethan now held those very photographs in his hands.
"This is what they call protecting animals?" In one of the images, a struggling cat was injected in the neck by a PETA worker in uniform. The cat, once lively and full of energy, quickly became limp and motionless.
Its eyes were half-closed, tongue slightly sticking out, as if it had merely fallen asleep—or been sedated.
But then, the worker treated it like garbage, tossing its body into a bag and dragging it away.
The next picture showed a crematorium, with a massive pile of bags stacked outside. Several workers were seen throwing them in, one after another.
"The angle on this could win a Pulitzer," Ethan remarked, tossing the photos over to Yuffie.
"Hand these over to The New York Times and let them make a big story out of it. I'm sure most people will find this repulsive."
Despite PETA's appalling actions, the organization had managed to survive in the U.S. for so long by maintaining a strong base of supporters.
For instance, some of their followers believed euthanasia was a humane alternative to a life of suffering. Others admired PETA's bold and radical slogans, which, despite being outrageous, helped them attract new members.
Not to mention, their business model required zero investment—much like the gender-correctness company SB. As long as they got a few people to strip naked and promote their "animal rights" ideology on the streets, they could rake in huge donations.
They would then use a portion of these donations to finance euthanasia—essentially making money out of thin air.
If they couldn't secure enough funds in the U.S., they would spread their supposedly "noble" ideology to underdeveloped countries, tricking more people into donating.
This was the main reason why PETA, despite being condemned for years, continued to operate worldwide.
The photos Ethan had obtained wouldn't be enough to dismantle the organization completely, but they would certainly deliver a serious blow.
And just two days later, The New York Times ran a front-page story exposing the horrifying euthanasia scandal.
When Judy and Milon saw the headline, they were stunned.
"PETA: Committing Murder Under the Banner of Animal Protection!"
"My God… PETA actually does this to animals?" Judy pushed her hair back, horrified.
Milon, who was driving, glanced at the newspaper and cursed. "F**k! This is straight-up animal murder!"
"Yeah, outright slaughter. I even donated to them before! Isn't anyone going to do something about this?" Judy felt deep regret. She had once given twenty dollars to a PETA representative on the street, thinking she was supporting a good cause.
It wasn't a lot of money, but now, knowing her donation might have funded euthanasia drugs, she felt sick to her stomach.
"Who's going to stop them? Senators? The President? They never said how they were going to handle the stray animals in the first place. This is disgusting. These people should burn."
Milon and Judy both had a cat and a dog at home. Ever since getting pets, their daily lives had become much more joyful.
Seeing this report now filled them with nothing but anger and hatred.
And they weren't the only ones. That very day, PETA's street activists were physically assaulted by a group of muscular white men.
The men beat the male activists and snatched the protest signs from the women.
When the police arrested them, they were released shortly after with nothing more than a minor fine for medical expenses. The police justified it by stating that these men had been deceived out of their money, which was considered provocation.
Similar incidents occurred in multiple states, turning PETA into public enemy number one.
Their accusation that Lucy: Final Curtain War harmed animals was naturally dismissed.
But the ordeal wasn't over.
PETA made a hasty attempt to clarify the situation, claiming that the animals they euthanized were all terminally ill and suffering—insisting that euthanasia was the humane choice.
However, The New York Times immediately followed up with another report, featuring anonymous whistleblowers who revealed that PETA's euthanasia selection process was completely random. There was no consideration for illness or suffering.
Ethan didn't even have to provide additional evidence—journalists did the rest, thoroughly debunking PETA's so-called justification.
The most damning part of the article was a string of shocking numbers: in just one year, PETA had euthanized thousands of animals.
This revelation only fueled the public's outrage.
PETA's reputation was utterly destroyed.
Their leadership had expected Norton's Eye to retaliate but never imagined that the counterattack would cut straight to their jugular.
Desperate, they attempted to salvage their image by shifting their focus to international PR campaigns.
Unfortunately for them, news of their euthanasia scandal had already made headlines in multiple countries, sparking widespread condemnation.
Even online, countless bloggers launched "justice raids" against PETA, exposing even more of their scandals.
With PETA scrambling to handle the crisis, they no longer had time to target Norton's Eye.
Yuffie handed Ethan the past two days' newspapers. He skimmed through them before commenting, "Good. These parasites deserve to be exposed. We're done with Lucy's problems now, right?"
Yuffie hesitated for a moment, her expression slightly odd. "There's… one more thing."
"What is it?" Ethan put down the paper.
"A movie company just released a film titled Ducy: The Curtain Battle."
"A knockoff?" Ethan was used to this kind of thing. Many small studios deliberately named their movies similarly to blockbusters, quickly producing low-quality films to scam a few ticket sales.
They aimed to profit off confusion.
But this time, it was different. Yuffie hesitated before saying, "It's not just a knockoff—it's an adult film."
"…What? A porno?" Ethan couldn't believe it.
"Yes. It's currently trending on certain websites. And from what I hear… it's actually doing quite well." Yuffie couldn't suppress a small smirk.
...
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